Is Your Tennis Club Making These 5 Blogging Mistakes?

Having a business blog can certainly help your tennis club or tennis business build some web presence and gain more website traffic. In this blog article, we will go over some of the common blogging mistakes and show you how blog content can become an essential aspect of a successful marketing strategy.

Lack of traffic is one of the most common reasons why many tennis clubs approach our marketing agency for help. So below are some frequently made blogging mistakes that new bloggers make, which reduces their ability to attract new customers.

1. Content is not good enough 

If the content is not interesting or helpful, visitors will likely leave your site because they will not find enough value in it. Many bloggers push subpar content just for the sake of maintaining their blogging schedule consistent. However, readers can tell when content is rushed or under-researched. Spending enough time planning and researching your content before writing will pay off in the long run because it will attract your target audience instead of repelling it.

2. You do not have specific goals 

Without goals, you are jumping into the new blogging adventure blind. To say it differently, many new bloggers write about whatever they want to write - one week you are blogging about forehand tips and tricks, the next about the new tennis clothes on the market. While this is fine for a personal blog, it is not the case for a business blog. Setting goals and reasons why you are starting to blog are extremely important.

So, if your goal is to attract great junior tennis players to your program, there is no point in writing about "tips for playing tennis after turning 40". However, tips on mental toughness, pre-match routines, and upcoming junior tournaments or lesson schedules could work much better. Your blog posts need to support your marketing plan and that should always be kept in mind when writing.

Free Download: "Cheat Sheet for Writing a Blog Post"

3. Not being consistent

Consistency leads to growth. Just like we aim to be consistent on the tennis court, we should aim to be consistent in our business blog journey. Consistent blogging does not mean you have to blog 5 times per week, every week. It simply means choosing the frequency you can handle and sticking to it.

So, if you can only handle doing one blog per month, that is fine. However, you should not make the mistake of blogging once a month in January, February, and March, but not write anything for the rest of the year. This will make your blog look abandoned and it does not send a good message about your business. Inconsistency is one of the biggest blogging mistakes businesses make.

*Side note on blog consistency:

To be a hundred percent honest, this is one mistake I have made also in the past. However, after writing several posts I found out the average time each blog takes me to complete and I put the hours necessary in my schedule to keep me in check. Also, if I am ever on a time crunch and I feel I will not make my deadline, I ask one of my colleagues for help researching or writing part of the content. Blogging does not have to be a solo effort - one blog can have many authors.

4. Not setting up an email marketing

Many people think that collecting emails through your blog is "bothering people". You cannot afford to have this type of mindset as a business owner. Email marketing is one of the best ways to turn a reader into a tennis customer. You do not have to email them every single week if you do not have enough interesting information to share, but you could certainly send them a notification when a new blog article is published and maybe some updates on the current tennis programs you offer or upcoming events.

5. Not optimizing your content

Many bloggers focus on just writing text, but they do not optimize the content. Having a slow website and unorganized content could cause readers to leave your site quickly before they even read your thoughts. Not using headlines in your blogs and writing only short posts can affect your ranking in the search engines too. There are many things you can do to optimize your blogs and we will go over some of those in other articles.

Blogging mistakes are impossible to avoid, but the good news is that they can be a great learning experience. Minimizing the mistakes, however, will definitely give you a great headstart in the business blogging journey!