Your Tennis Program & 5 Surprising Reasons Why Clients Are Not Attending It

tennis program low attendance

You manage a tennis club with, let’s say a hundred members, you have various programs scheduled during the season, but only a handful of people seem to be joining those. Or maybe you have noticed that your program attendance is continuously dropping but you have no idea why.  Why do you think that is?  In this blog post we will discuss a few reasons and a few ways to improve your bottom line.  Reason #…

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3 Tennis Club Marketing Strategies That Proved Successful in 2022

tennis club marketing strategy

As we approach a turning point of the Covid-19 pandemic, it is time to evaluate all marketing strategies. In the past couple of years many tennis clubs experienced a significant increase in membership, while others disappeared completely. Upon a thorough examination, the clubs that managed to succeed did an excellent job at the three items listed below. Keep reading to find out if you are doing these yourself. 1. Enhanced member experiences Understand your tennis…

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16 Marketing Tips to Gain New Tennis Club Members

how to get more tennis club members, increase membership

As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members.  The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful.   Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…

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3 Ways to Promote Your Tennis Programs to Existing Club Members

promote a tennis program

In today’s blog post we will talk about a few ways to promote a tennis program to one specific marketing group – your existing clients. Customer acquisition is more expensive than retaining existing tennis customers. According to data from Forrest Research, it is actually 5 times more expensive than keeping the current customers as clients!  Engaging with existing tennis customers is not only cheaper, but it is also easier to promote to them – they…

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How to Create Tennis Event Flyer with Canva

tennis event flyer

In this blog article, we will share a tutorial on how to create a tennis event flyer for your club by using Canva.  The reason we like this software is, unlike Photoshop and Indesign, Canva is very user-friendly and beginner-friendly. You do not need to be a graphic designer to put together a flyer or a brochure. Canva offers tons of pre-built templates, which is great because you do not have to start everything from…

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Reduce Marketing Workload for Your Tennis Business With Fiverr

reduce marketing workload for your tennis club.

If you are looking to reduce marketing workload for your tennis business or tennis club, we have a few ideas for you. Fiverr has been a great resource over the years and we have been using it both as a seller and as a buyer.  Many people still sell their Fiverr gigs starting at only $5. You might wonder how it is possible to offer services for this cheap.  Since many gigs are repetitive tasks,…

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6 Tips for an Effective Tennis Club Marketing on Social Media

social media for tennis club

It is a no-brainer that investing in social media marketing can help your tennis club to secure more clients, increase your sales, and help with brand awareness. However, many businesses are not sure whether it is needed or what the right channel for their tennis club marketing is. It is true that if, for example,  you are targeting an older demographic of the market, posting on social media channels such as Instagram might be a…

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Grow a Tennis Club Membership Now With These Ideas

grow a tennis club membership

You can be an award-winning tennis coach and build the best tennis program in the country, but if you cannot get players on the court and enough participation, it is all a waste of time and money. One of every tennis coach’s goals should be to consistently attract new members and tennis students to your tennis club or tennis academy as well as nurturing the ones that are already part of your programs. But how…

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Are You Targeting the Right Tennis Clients?

are you targeting the right tennis clients

To be a successful tennis business, you must have a carefully prepared marketing and business plan. As part of your business plan, you must decide whom you are in fact marketing to (your tennis client target audience) before actually setting up any marketing campaigns. Having a clear understanding of your target audience is crucial to be successful with your marketing and to stay ahead of competitors (other tennis clubs or tennis businesses similar to yours).…

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3 Things to Always Include in Your Tennis Blog Content

how to write a tennis blog

What do you do when you get ready for a tennis match? You check if you have all your tennis gear in place before stepping on the court. The same principle applies when you write a blog post. You go over a checklist and make sure it has all the essentials in place. If you are blogging for the purpose of promoting a business or as a mean to create an extra income, the following…

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