What is Inbound Marketing?
Inbound Marketing is about creating an exciting content that appeals to your prospective clients. Content is the fuel that drives Inbound Marketing. It is what attracts them to your brand, educates them and keeps them coming back for more, and eventually, have them buy your product or service.
By publishing the right content at the right time, your marketing becomes relevant to them, it educates and motivates them, instead of being interruptive like the traditional marketing.
Inbound Marketing attracts individuals to your website and converts them into long lasting customers and promoters of your brand.
Inbound vs. Traditional Marketing Comparison
Traditional/ Interruption Marketing:
Cold Calls (sales calls)
Cold Emails/Rented Email Lists (Spam)
TV, Print and Radio Ads
Trade Show Booths
Social Media Advertising
Paid App Reviews
*This content is all company-centered.
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