Our team is your team!

Meet Resourcely's Founder

Whether we are marketing your company online, writing content for your blog, or designing your website, we function like an extension of your company. You could consider us as your marketing department. Our team has over 20 years of experience in the sports and recreation industry and has many ideas on how to make your business succeed.

Iva Gyurgina Photo Website2

Iva Gyurgina

Founder & Digital Marketing Consultant

Iva Gyurgina holds an MBA in Marketing and Management from University of Connecticut and a Bachelor degree in Finance and Management Information Systems from Seton Hall University.

Iva is also a USPTA & PTR certified tennis professional with 15 years of experience in teaching, directing and organizing tennis programs and events.

With her background in business management, marketing, technology, tennis coaching and program development, Iva Gyurgina has the perfect blend of skills to help tennis clubs, programs, events and organizations to accelerate growth through inbound and digital marketing. She is responsible for creating and delivering marketing strategy and content.

"After years of competing, I decided to pursue one of my career dreams – teaching tennis. Soon after that I realized that teaching a great tennis lesson, designing a great program and hiring the best professionals are not always enough to establish great reputation and brand, or to quickly and consistently bring new tennis clients to your club. After 15 years of teaching and completing my Master's Degree, I changed career paths and started my own marketing consulting agency specializing in the field of inbound and digital marketing for tennis clubs.

In today’s technological world, you need to find a way to catch people’s attention online - the one place where people spend most of their time. Digital marketing involves focusing on many different areas – having a professional website, maintaining social media, sending email newsletters, having a video channel, etc. Clearly, no tennis professional can cover all these marketing areas by themselves AND run an entire tennis program successfully. I am here to help you decide on those areas that are most relevant and helpful to your tennis business, teach you how to acquire more potential clients (leads) via those digital marketing channels, or create and launch a marketing campaign for you."


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"Originally inspired by my daughter's artwork, I created this fun tennis-themed online store where you can find apparel, home decor, and various other items you can gift to tennis players or tennis fans. Our graphic design team is constantly making original artwork for the store, so check back often for new items."


"I love reading and I love reading about tennis. Below is a list of tennis books, which I have found plenty of value in as a tennis coach and athlete, and would highly recommend to my friends, students, and colleagues. Each linked image will take you directly to Amazon, where you can learn more about these books and even purchase them if you wish.

Of course, I have my own resources that I have written, and I would love it if you check them out too. I hope you find the below list useful, and that those reads get you thinking, just like they did for me!"


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Iva is as responsive, professional and responsible as you can get. Her personal knowledge of the tennis industry, work ethic and integrity make her a “one of a kind” partner and a partner that leads to a successful business. Iva’s inside knowledge of the industry makes it easy for us to discuss ideas that I may have, and better yet, gives her the ability and freedom to run with ideas of her own and to keep me motivated.

Iva has made a tremendous positive impact on my business in some very specific ways. She has taken my weaknesses and turned them into strengths and is always game to help keeping me move forward with my business.
Fine tuning my current marketing channels through website design and updates, Iva has transformed the ServeMaster website into a highly functional, SEO optimized ecommerce site. At the same time, it is also now simple for me to understand some website functionality and to make changes as needed.
Increased social media presence and consistent email blasts have given ServeMaster more leads and a meaningful market presence. She has taken social media, which is not my strength, and turned it into a big positive.

Iva and I have partnered for 4 years now. We have mutual expectations and understanding of each other that bring out the best in both of us. I’m looking forward to many more years to come with her leading marketing for my business.

~Lisa Dodson, Owner, ServeMaster

My new music program really needed a jump start. Our online presence was minimal. I spoke with Iva who took the time to learn my business inside and out and even visited our class location. Timely communication and regular project updates made working with Resourcely Marketing really easy.

Within a month we began to receive leads from our new new website and Facebook. Resourcely improved our Facebook page by consistently posting fresh content. We managed to grow our followers list and started to constantly receive positive feedback from parents that they found us on social media. In addition to redesigning our website, Iva also helped us design and send email campaigns and introduced us to a great new email platform, MailChimp. I would not hesitate to recommend Resourcely Marketing to anyone looking to move their business to the next level.

~Katty Mayorga, Suzuki Early Childhood Program Owner

"We appreciated Resourcely's friendly and professional service. Iva gave valuable suggestions to improve our website, not just in appearance, but in using it as an effective marketing tool. We would definitely work with her again! She also demonstrated a knowledge not just of web design, but of google analytics and proper use of social media. Her marketing expertise also helped us design our logo and print stationery. Highly recommended."

~Henry Ramos, CEO at ForwardTech

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Tennis Club Marketing 101

Marketing Ideas for Tennis Club Owners, Managers, and Coaches.

About Us

We develop authentic and individualized marketing content that allows your business to expand and become present to a larger geographical area.


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