Tennis Club Development
Get More Players Through Your Door: Tennis Marketing with Google Business Profile
If your tennis business is not showing up on local search results, you are handing your competitors the match point. Whether you run a tennis club, a boutique academy, or a brand that sells tennis gear, Google Business Profile is a powerful and free tool that can put your business front and center when local players go searching. In this guide, we will break down exactly how to use Google Business Profile to bring in…
Read MoreHow to Make Your Tennis Facility the Local Hotspot in 2025
You know how to run a tennis club. You have the courts, the coaches, the drills, and maybe even a killer summer camp lineup. But these days, great tennis alone is not enough. If you want your tennis facility to have full courts, returning members, and a steady stream of sign-ups, you need a rock-solid marketing strategy. The good news? You do not need to break the bank to get results. What you do need…
Read MoreHow to Write a Tennis Club Membership Renewal Letter That Gets Results
When done right, a tennis club membership renewal letter keeps your courts booked, your members engaged, and your finances stable. When done wrong, it screams “we want your money, not your presence”—and nothing kills club loyalty faster than that. This blog post shows you how to strike the right tone and include all the essentials—without sounding robotic or pushy. Whether you manage a local racquet club, an upscale indoor facility, or a community tennis center,…
Read MoreHow to Train Your Staff to Spot Upselling Opportunities
If the word “upsell” makes your staff cringe, you are not alone. Tennis club employees, academy staff, and even coaches often think of upselling as pushy or awkward. But when done right, upselling is not sleazy—it is service. The key? Training your team to recognize upselling as a value-add, not a sales gimmick. In this guide, we will walk through a complete strategy for training your staff to confidently and authentically recommend upgrades, add-ons, and…
Read MoreHow to Increase Revenue Per Player (RPP) at Your Tennis Club by Upselling to Existing and New Clients
When it comes to growing revenue at a tennis club, the usual instinct is to chase new members. And yes, bringing in fresh faces matters. But if you are only focused on new sign-ups, you are missing a major opportunity. Smart clubs know the real gold is in increasing Revenue Per Player (RPP)—the amount each client spends over time. And that means focusing just as much (if not more) on your existing clients as you…
Read MoreHow to Get Camera-Shy Tennis Players and Clients to Leave Video Testimonials
Asking someone to leave a video testimonial can sometimes feel like asking them to serve on match point at Wimbledon. It is nerve-wracking, and not everyone is ready for the spotlight. But if you are a tennis coach, academy manager, or tennis product manufacturer, you already know that word of mouth is everything. And there is nothing quite as powerful as a happy customer speaking directly to your future clients—on camera. The challenge? Not everyone…
Read MoreHow to Organize Your Tennis Students Using Google Drive
As a tennis coach, you wear a lot of hats. You are not just teaching backhands and serves — you are managing schedules, remembering student goals, tracking progress, communicating with parents, and trying to keep everything from turning into a hot mess. If you have ever found yourself thinking, “What did I work on with her last week?” or digging through text messages to remember who paid for what — this post is for you.…
Read MoreHow to Promote Your Club in 2025: Proven Strategies to Boost Membership and Visibility
“You can have the best club in town—but if no one knows it exists, you are just shouting into the void.” That one quote says it all, doesn’t it? You have poured time, money, and effort into your club—now it’s time the world knew about it. Whether you run a tennis club, a fitness center, or a community group, smart promotion is what turns your space into a bustling hub. In this guide, we will…
Read MoreHow to Fill Your Tennis Camp This Summer: 5 Proven Strategies That Work
If you are a tennis coach, club owner, or academy manager looking to run a packed summer camp, you are in the right place. In this blog post we will discuss how to fill your tennis camp registrations quickly with our marketing tips. If you prefer to watch these tips in a video format, scroll to the end of this blog post and click the YouTube video link. Every year, I hear the same thing:…
Read MoreGame, Set, Match: Selling Out Your Tennis Club Event
The difference between a good tennis tournament and a great one often comes down to more than just the level of competition. It is about the experience. A well-run event with an electric atmosphere, engaged spectators, and full stands creates an energy that players and fans remember long after the final point is played. Yet, even with the best courts, talented players, and generous sponsors, many tennis club events struggle to sell out. It is…
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