Social Media
Is Pinterest the Right Platform for Your Tennis Business?
If you run a tennis business—whether it is a club, academy, coaching service, or you sell tennis-related products—you are likely wondering where to spend your marketing time. Instagram and TikTok get all the buzz. Facebook groups feel familiar. And then there is Pinterest, quietly sitting there, doing its own thing. But here is the kicker—Pinterest is not just a social media platform. It is a powerful visual search engine. And yes, it might just be…
Read MoreWhy Your Tennis Business Needs a Facebook Page
A Facebook Page is not just a marketing tool, it is a direct line to potential players, clients, and customers. Whether you run a tennis club, coach players, sell tennis products, or develop new innovations for the sport, having a strong presence on Facebook can help grow your business and keep your audience engaged. Key Benefits of a Facebook Page for Tennis Businesses Increase VisibilityHaving a Facebook Page makes your business easier to find online.…
Read MoreAce Social Media: Tennis Marketing Strategies That Work
Tennis clubs, academies, coaches, and product innovators are no longer just competing on the court—they are competing for attention online. Social media has become the modern-day arena where businesses attract new members, engage with existing ones, and build long-term brand loyalty. Those who treat their social media presence like a well-structured training regimen see results. Those who do not risk getting left behind, watching competitors dominate the digital space. One coach we consulted for had…
Read MoreHow Tennis Resorts Can Use Instagram Effectively to Build Brand Awareness
Imagine this: A tennis enthusiast scrolls through Instagram, dreaming of their next getaway. Between pictures of their favorite players and highlight reels from the latest Grand Slam, they stumble upon a mesmerizing clip—sunlight glistening off pristine clay courts, palm trees swaying in the breeze, and a slow-motion rally between two players, the sound of a crisp backhand cutting through the air. It is not just a tennis court; it is an experience, a moment that…
Read MoreBoost Your Tennis Business with Website Videos: Tips for Engagement and Conversions
An engaging website can significantly increase interest in your tennis business and drive conversions. Incorporating videos into your site is a proven strategy to make it more visually appealing and interactive. Videos engage visitors in ways that written text often cannot, making them an essential tool for any modern business. A recent Forbes Advisor article highlighted that “Including videos on a website can increase time spent on page by 88%,” underscoring their impact. However, not…
Read MoreWhy Using Caution With Your Tennis Content is Key | 5 Tips for Navigating the Hashtag Maze on Instagram
In the vast and vibrant landscape of Instagram, hashtags play an important role in the discovery and visibility of your tennis content. However, this powerful tool comes with its own set of nuances, and it is crucial to tread carefully when it comes to something as small as hashtags. Here are a few reasons why! 1. Quality Over Quantity While it might be tempting to flood your Instagram caption with a myriad of hashtags, quality…
Read More16 Marketing Tips to Gain New Tennis Club Members
As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members. The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful. Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…
Read MoreHow to Sell More Tennis Lessons During the Holiday Season
The holiday season is an important time for both small and large businesses. What that means for your tennis business is (hopefully) an increase in your revenues. Let’s see how we can help you sell more tennis lessons during this holiday season with a few marketing tips from our team. Important dates to consider in your holiday planning Halloween Thanksgiving Black Friday Cyber Monday Christmas/Hanukkah New Year’s Holiday marketing channels to try: Social media Search…
Read MoreWhat Does the 80/20 Rule Mean for Your Tennis Business Marketing
In content marketing or social media marketing, we often hear about the 80/20 rule (not to be confused with Pareto’s Principle rule of customer relationship management). The logic behind this 80/20 content rule says that only 20% of your content should be promotional and talk directly about your tennis business products and services. The other 80% should be non-promotional content that is relevant to your product and services, the type that your audience will enjoy. …
Read More5 Ways to Promote Your Tennis Business for Free
You just launched your new tennis business. That’s great, congratulations! To be a successful facility manager, you must find ways to gain visibility and promote your business. So, this means that the work associated with marketing your tennis business has just begun. Many tennis professionals and business owners do not have a big marketing budget, so it is important to get creative. That does not mean it is a lost cause. We have put together…
Read More