5 Ways to Promote Your Tennis Business for Free

You just launched your new tennis business. That's great, congratulations! To be a successful facility manager, you must find ways to gain visibility and promote your business. So, this means that the work associated with marketing your tennis business has just begun.

Many tennis professionals and business owners do not have a big marketing budget, so it is important to get creative. That does not mean it is a lost cause.

We have put together a list of ways a small business can promote itself at no cost. The only cost for these options is your time and effort. Keep in mind you do not have to focus on all of the below. You may get more traction if you focus on the most relevant sites for your business, rather than all.

1. Social media

Social media is not just a free way to promote yourself. It has actually become an important necessity for every business. You do not have to be on all social medias (there are just too many of them nowadays to manage and maintain). It is important to share content on the right channels. When deciding which social media platforms to use, think about your customers and where they like to hang out.

For example, our business, Resourcely®, provides marketing services and we target professionals within the tennis industry. Facebook groups have been a really great way for our business to connect with likeminded individuals. There are also a few amazing groups for tennis coaches where people share experiences and tips. Start by creating a Facebook page for for yourself as well as a Facebook business page you business.

We also utilize LinkedIn to connect with not only tennis pros but also other marketing agencies in order to collaborate.

Twitter we use in order to do social media listening and keep up-to-date with the industry news. However, it is not our current focus.

2. Join an online community

Every niche, including tennis coaching, has communities online that you can get involved in. Those could be a great way to promote yourself. But do not just signing up for an online forum and start posting about your business. Start by actively contributing, build credibility, and keep your business out of it. You can passively promote your business - for example, by putting information on your profile or links in your signature. You may once in a while mention or link to your website, but ONLY when the context is appropriate. If you do it once too often you may appear spammy.

3. Start a blog or vlog

Blogging and vlogging are excellent tools for businesses to connect with their potential customers on a more personal level. Through these platforms, businesses can share their experiences, opinions, and knowledge in a way that is both informative and entertaining.

One of the most popular platforms for vlogging is YouTube, which provides businesses with a powerful tool to create and share promotional and educational videos. However, to be successful on YouTube, it's important that your videos are relevant to your target audience. This means creating content that speaks to their interests and needs, and provides them with valuable insights and information.

In addition to creating relevant content, it's also important to post consistently and frequently. Consistency is key when it comes to building a following on any platform, as it shows your audience that you are committed to providing them with valuable content. Posting frequently also helps to keep your audience engaged, and ensures that your content stays fresh and relevant.

On the other hand, if you abandon your blog or video channel, it will lose its relevance and value quickly. An abandoned-looking blog or video channel is worth close to nothing, as it shows that you are not committed to providing your audience with valuable content. It's important to remember that blogging and vlogging require a significant investment of time and effort, but the results can be well worth it in terms of building brand awareness, connecting with customers, and driving sales.

4. Public speaking

Public speaking is a free and easy way to promote your tennis business. We can ensure you that businesses all over your town are looking for speakers. So how can you tap into these opportunities?

Start by contacting businesses, nonprofits, and associations in your community. Also, attend community and networking events. When you meet the right people, be ready to provide them with your professional marketing materials (cards, brochures, website link, etc.) and tell them about your tennis expertise and most importantly, how you can help them and the benefits of having you as a speaker.

Once you have secured the speaking event, do your research - collect information about the audience and prepare your presentation. It does not have to be long or elaborate power point. It can be an interactive conversation about the tennis industry or a teaching method you use at your tennis club. Just make sure it is relevant to the place you are presenting at. Try to be a great learning resource to people and teach them something new. Also, leave them wanting more.

5. Cross-promotion

Cross-promoting is building strategic partnerships with other brands that are close to but not the same as your business. For example, an owner of a restaurant could partner with local farm. Start by figuring out who your potential partners are and what they want. If you want other businesses to partner with you, you must be able to answer the following question: "what is in it for them?"

Ready to promote your tennis brand?

Promoting your tennis business doesn't always require a big budget or spending money. With so many options available, from social media and email marketing to content creation and networking, there are plenty of ways to connect with your target audience and grow your business. By trying out different tactics and regularly reviewing and revising your strategy, you can find the right mix of promotional activities to help your tennis business thrive. So don't be afraid to experiment and take risks – the rewards can be significant!

What are some of the ways your tennis business gets free promotion? Let us know in the comments below.