Search Engine Optimization (SEO)
Why Your Tennis Business Website Needs an FAQs Page and How to Make One in WordPress
User experience plays a vital role in attracting and retaining visitors to your tennis website. One effective way to enhance user experience is by adding a Frequently Asked Questions (FAQs) page. In this blog post, we’ll delve into the reasons why having an FAQs page is crucial for your tennis website and guide you through the process of creating one in less than five minutes using the Beaver Builder plugin for WordPress. Why You Need…
Read MoreTennis Product Affiliate Marketing and How to Create Passive Income
With any business, it takes effort and skill to implement a program. The same applies to tennis product affiliate marketing. If you are new to affiliate marketing, grab a cup of coffee and read this blog post. What is affiliate marketing? Affiliate marketing is a type of performance-based marketing where a business will reward their affiliates for each customer they bring from their marketing efforts. In other words, you earn a commission by recommending products…
Read More3 Things to Always Include in Your Tennis Blog Content
What do you do when you get ready for a tennis match? You check if you have all your tennis gear in place before stepping on the court. The same principle applies when you write a blog post. You go over a checklist and make sure it has all the essentials in place. If you are blogging for the purpose of promoting a business or as a mean to create an extra income, the following…
Read More5 Fun Winter Holiday Blog Ideas for Tennis Clubs
Are you looking to do more promotion for your tennis club but do not have a budget for marketing? In one of our recent articles, we discussed how to use blogging as an essential aspect of your tennis club’s successful marketing strategy. In this blog post, we will give you four holiday blog ideas to boost your tennis club marketing. 1. Highlight holiday product or service If your tennis club uses blogging as a marketing…
Read MoreWhat is Content Marketing (and Why You Should be Doing it)?
We have already arrived at the conclusion that traditional marketing (such as cold calls, print ads and direct mail) has become less and less effective over the years. That is because customers do not shop the same way as 10 years ago, and therefore, marketing has evolved towards more inbound approach. So what is content marketing and should it be on your radar? “Content marketing is a marketing technique of creating and distributing valuable, relevant…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
Read MoreLocal Business Listings & Why Your Tennis Club Should be There
Remember when you had to go through hundreds of pages in the phone book in order to find a local business? Those days are over since people don’t really use the Yellow Pages anymore. We go online to find businesses, classes, schools and service providers. According to Marketing Land, 90% of surveyed customer say that their buying decisions were influenced by online reviews. With the incredible amount of online advertising happening right now, people are starting to rely…
Read MoreHere is Why Your Dance Studio Needs a Blog!
Those of you familiar with the dance studio business know that the job is quite challenging and time consuming. Your top teacher quits! Rent goes up to the sky! Unable to fill a class. A competitor studio opens next door! What most people don’t realize is that if you are a dance studio manager or owner you are also a marketer. And you will never get done with marketing your dance studio. In order to stay…
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