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Local Business Listings & Why Your Tennis Club Should be There

Remember when you had to go through hundreds of pages in the phone book in order to find a local business?

Those days are over since people don't really use the Yellow Pages anymore. We go online to find businesses, classes, schools and service providers.

According to Marketing Land, 90% of surveyed customer say that their buying decisions were influenced by online reviews. With the incredible amount of online advertising happening right now, people are starting to rely on other customers' experience and reviews. If you are a local dance studio, your customers are probably on the internet searching for reviews about your business - your dance programs, classes and lessons.

Adding a listing to online business directories is a great opportunity to get found online by your potential tennis clients. Below is a list of some popular places you can list your business.

15 Online Local Business Listings You Can Use for Local Marketing

  1. Yelp
  2. Google
  3. Bing
  4. Angie's List
  5. Yahoo!
  6. Facebook
  7. LinkedIn
  9. Whitepages
  10. CitySearch
  11. MapQuest/Yext
  13. Foursquare
  14. TripAdvisor
  15. InsiderPages

There are many benefits of online local listings:

  1. SEO (search engine optimization) - Google, Bing, Yahoo and other search engines use local business listings to verify your information. Many visitors would click the link your provide and land on your website where you can collect their information and possibly convert them into customers.
  2. Reputation building - your customers talk about you online and provide reviews. According to data from Nielsen, 44% of Yelp users visit a local business after viewing their Yelp page, and 41% make a purchase.
  3. Easy to manage - just create an account and post your business' information such as website, phone number and location. After that, make sure you keep it up to date and answer any questions or concerns people post about.
  4. It's a free marketing - there are many online listings where you are able to list your business for free.

Claiming your local business listings can certainly help your business to get found online. Being found online is a critical part of marketing in today's constantly evolving technology world.

Need some help getting your business listed? Contact Resourcely Marketing to find our how we can help.

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Tennis Club Marketing 101

Marketing Ideas for Tennis Club Owners, Managers, and Coaches.

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