Your Tennis Program & 5 Surprising Reasons Why Clients Are Not Attending It

tennis program low attendance

You manage a tennis club with, let’s say a hundred members, you have various programs scheduled during the season, but only a handful of people seem to be joining those. Or maybe you have noticed that your program attendance is continuously dropping but you have no idea why.  Why do you think that is?  In this blog post we will discuss a few reasons and a few ways to improve your bottom line.  Reason #…

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3 Tennis Club Marketing Strategies That Proved Successful in 2022

tennis club marketing strategy

As we approach a turning point of the Covid-19 pandemic, it is time to evaluate all marketing strategies. In the past couple of years many tennis clubs experienced a significant increase in membership, while others disappeared completely. Upon a thorough examination, the clubs that managed to succeed did an excellent job at the three items listed below. Keep reading to find out if you are doing these yourself. 1. Enhanced member experiences Understand your tennis…

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Spring Season! It is Time to Conquer These Tennis Website Updates

tennis summer camp to do list

Here in New York, it is about time to start preparing the tennis courts to open up for the outdoor season. While the jackets are coming off, new coats of paint go down on the hard courts, businesses should not forget that their tennis website updates are needed too. Since the summer season is quickly approaching, it is time to prepare all your tennis camp marketing efforts. In this blog post we will provide a to-do…

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16 Marketing Tips to Gain New Tennis Club Members

how to get more tennis club members, increase membership

As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members.  The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful.   Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…

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3 Ways to Promote Your Tennis Programs to Existing Club Members

promote a tennis program

In today’s blog post we will talk about a few ways to promote a tennis program to one specific marketing group – your existing clients. Customer acquisition is more expensive than retaining existing tennis customers. According to data from Forrest Research, it is actually 5 times more expensive than keeping the current customers as clients!  Engaging with existing tennis customers is not only cheaper, but it is also easier to promote to them – they…

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How to Create Tennis Event Flyer with Canva

tennis event flyer

In this blog article, we will share a tutorial on how to create a tennis event flyer for your club by using Canva.  The reason we like this software is, unlike Photoshop and Indesign, Canva is very user-friendly and beginner-friendly. You do not need to be a graphic designer to put together a flyer or a brochure. Canva offers tons of pre-built templates, which is great because you do not have to start everything from…

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How to Sell More Tennis Lessons During the Holiday Season

holiday sale at your tennis club

The holiday season is an important time for both small and large businesses. What that means for your tennis business is (hopefully) an increase in your revenues. Let’s see how we can help you sell more tennis lessons during this holiday season with a few marketing tips from our team.  Important dates to consider in your holiday planning Halloween Thanksgiving Black Friday Cyber Monday Christmas/Hanukkah  New Year’s  Holiday marketing channels to try: Social media Search…

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What Does the 80/20 Rule Mean for Your Tennis Business Marketing

80/20 rule

In content marketing or social media marketing, we often hear about the 80/20 rule (not to be confused with Pareto’s Principle rule of customer relationship management). The logic behind this 80/20 content rule says that only 20% of your content should be promotional and talk directly about your tennis business products and services. The other 80% should be non-promotional content that is relevant to your product and services, the type that your audience will enjoy. …

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Reduce Marketing Workload for Your Tennis Business With Fiverr

reduce marketing workload for your tennis club.

If you are looking to reduce marketing workload for your tennis business or tennis club, we have a few ideas for you. Fiverr has been a great resource over the years and we have been using it both as a seller and as a buyer.  Many people still sell their Fiverr gigs starting at only $5. You might wonder how it is possible to offer services for this cheap.  Since many gigs are repetitive tasks,…

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6 Tips for an Effective Tennis Club Marketing on Social Media

social media for tennis club

It is a no-brainer that investing in social media marketing can help your tennis club to secure more clients, increase your sales, and help with brand awareness. However, many businesses are not sure whether it is needed or what the right channel for their tennis club marketing is. It is true that if, for example,  you are targeting an older demographic of the market, posting on social media channels such as Instagram might be a…

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