Posts Tagged ‘tennis club marketing’
How to Make Tennis Club Marketing Effective in 2021?
Are tennis players able to find you online? Whether it is a tennis club with multiple programs or a coach doing only a few lessons per week, growing a tennis business is always challenging. As a passionate tennis coach, the determination to get more players can drive you crazy. So how can we effectively do tennis club marketing? With the Covid-19 pandemic and fewer people attending events, traditional business marketing is long gone. In 2021…
Read More2 Great Things That Boost Your Tennis Club Sales
If you are one of the many businesses that took a hit last year due to the pandemic, you certainly want to bring in more money and increase your tennis club sales (especially if it is easy money!). The following ideas can be a relatively easy way to boost your tennis club sales and supplement your regular tennis program revenues (assuming you already have tennis programs and tennis events in place). Selling tennis attire, sporting…
Read MoreGrow a Tennis Club Membership Now With These Ideas
You can be an award-winning tennis coach and build the best tennis program in the country, but if you cannot get players on the court and enough participation, it is all a waste of time and money. One of every tennis coach’s goals should be to consistently attract new members and tennis students to your tennis club or tennis academy as well as nurturing the ones that are already part of your programs. But how…
Read MoreAre You Targeting the Right Tennis Clients?
To be a successful tennis business, you must have a carefully prepared marketing and business plan. As part of your business plan, you must decide whom you are in fact marketing to (your tennis client target audience) before actually setting up any marketing campaigns. Having a clear understanding of your target audience is crucial to be successful with your marketing and to stay ahead of competitors (other tennis clubs or tennis businesses similar to yours).…
Read MoreHow to Increase Tennis Gift Card Sales at Your Club
The gift-giving season is not over, so there is still an opportunity for tennis club managers and marketers to increase their tennis gift card sales. While tennis gift certificates can be sold year-round, you will normally see that those sales increase during the holidays and gift-giving season. While sweaters, shirts, and perfumes could make great presents, an activity gift, such as a tennis lesson voucher, could be a much more enjoyable way of celebrating someone.…
Read MoreGrow Your Tennis Club Profits With Video Marketing
The Covid-19 pandemic has certainly changed how we socialize, entertain, and live our lives. It has also affected how we execute our marketing strategies. It has forced us to think outside of the box and learn new skills (including new video marketing skills). One of the leading ways many businesses market their products in this Covid-19 environment is by using their video channels (e.g. YouTube) and by doing live events, such as webinars and webcasts.…
Read MoreIs Your Tennis Club Making These 5 Blogging Mistakes?
Having a business blog can certainly help your tennis club or tennis business build some web presence and gain more website traffic. In this blog article, we will go over some of the common blogging mistakes and show you how blog content can become an essential aspect of a successful marketing strategy. Lack of traffic is one of the most common reasons why many tennis clubs approach our marketing agency for help. So below are…
Read MoreCustom Tennis Balls for Improved Brand Recognition
As a tennis professional (and marketer) it is important to find effective ways to promote your tennis club or program brand. Many choose to do branded giveaways at different tennis events (e.g. tournaments, open house, socials). Examples of those branded giveaways may include bags, pens, shirts, stickers, decals, and bracelets with your club’s logo on them. Some of these giveaway items are more useful than others and their life span can vary (how long you…
Read MoreDon’t Care About Instagram? You Should!
Is your tennis club or tennis business on Instagram? If the answer is “No”, you may want to re-evaluate this again! If you operate a business where visuals play a huge role (such as in the case of tennis products and services), you might be missing out on a large audience if you are not on Instagram. According to Instagram’s internal data from June 2018, more than 1 billion Instagram accounts worldwide are active every…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
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