Posts Tagged ‘tennis club marketing’
Two Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
Read More11 Commonly Used Marketing Terms You Should Know
Have you ever spent some time on the phone with a marketing professional and you get overwhelmed with terminology you do not understand? For those of you that are new to marketing, here are 11 commonly-used terms you should be aware of. 1. Inbound marketing This is a marketing technique where the business draws users in with helpful, relevant content (blogs, updates, videos), rather than going out and generating lead through traditional marketing channels (such…
Read MoreWho Should be The Person in Charge for Your Social Media
Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, businesses spend many hours per day on social media management and have dedicated budget for it. This is in order to ensure they send a clear and consistent message about their own brand to the existing and potential customers who visit their social media pages. Does social media REALLY deserve to have…
Read MoreTennis Promotional Events: Organizing Your Open House Leads
Holding an open house is not only a great way to get members together but also to attract additional guests who may eventually become members and join one of your tennis programs. It is also a great and effective way to publicize your new tennis club or tennis program by inviting community members, influencers and partners into your place of business. If you are doing sign ups prior the event, you have likely collected a…
Read MoreHow to Choose the Right Social Media Channel for Your Tennis Club
So far we have talked about the importance of social media marketing for your tennis club and some common mistakes businesses make. Now we are going to discuss how to choose where to focus your time and effort as part of your tennis marketing strategy. Social media can be thought as a supplement to your website: It helps you drive traffic (more visits) to your site, and provides an outlet to promote your products, services,…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
Read MoreTips for Seasonal Beginner Offers – Tennis Marketing
In most tennis clubs the student base shifts with seasons. People come and go – whether it is due to work schedule changes, school conflicts or going out of town for vacation. Few weeks prior to the start of a new season is a great time to introduce some new class offers and get those student excited to come back on the tennis court. New season is also a great time to welcome some new faces into…
Read MoreShould Tennis Clubs Outsource Their Marketing?
If you are a tennis club manager, one of your goals is to have your marketing team bring plenty of qualified leads to your sales team. Many companies choose to keep marketing internal and assign those highly specialized marketing tasks to employees. This approach can provide some advantages: You are able to closely monitor all the work. Your employees would likely have more knowledge about your club’s day-to-day business. Sometimes, however, you might notice that internalizing all of your marketing…
Read MoreLocal Business Listings & Why Your Tennis Club Should be There
Remember when you had to go through hundreds of pages in the phone book in order to find a local business? Those days are over since people don’t really use the Yellow Pages anymore. We go online to find businesses, classes, schools and service providers. According to Marketing Land, 90% of surveyed customer say that their buying decisions were influenced by online reviews. With the incredible amount of online advertising happening right now, people are starting to rely…
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