Branding
Why Are Brands Ditching Capital Letters and Punctuation? The Strategy Behind This Trend.
You have seen it. Posts that start without a capital letter. Sentences that never end with a period. Captions that read more like a lazy text than a professional update. At first glance, it might seem like people simply forgot basic grammar. But the truth is more intentional than that. Welcome to the era of curated casual. In the world of digital marketing, the way you say something matters just as much as what you…
Read MoreHow to Make Your Tennis Brand Stand Out
Most people hear “branding” and immediately picture logos, colors, and fonts. And while those things matter, great brand design is not about what looks good. It is about what works. If your brand is a person, design is the outfit. It tells people who you are before you speak. From the moment someone lands on your website, scrolls past your social post, or sees your court signage—they are forming opinions. In the tennis world, your…
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