Here is Why Your Dance Studio Needs a Blog!
Those of you familiar with the dance studio business know that the job is quite challenging and time consuming. Your top teacher quits! Rent goes up to the sky! Unable to fill a class. A competitor studio opens next door!
What most people don’t realize is that if you are a dance studio manager or owner you are also a marketer. And you will never get done with marketing your dance studio. In order to stay successful in the dance studio business, studio owners and managers must constantly promote their programs as well as make time to stay current with the newest marketing techniques.
Speaking of marketing, if you want to spend money on it, you certainly can. There are consulting companies out there offering all kinds of marketing services – content writing, SEO, email marketing and many more. However, who wants to voluntarily spend more money? No one of course.
One inexpensive promotional channel is Blogging. Blogging can help any small (medium and large) business with SEO and attract more traffic to your website.
SEO and online presence
SEO can be a challenge as there is tons of competition for the top spots in the search engine results. What that means is when a prospective client searches for “dance class near me” it is a competition between you and which other studio will show up first in the search results. Your blog can be extremely handy because websites with regular fresh content often rank higher in the search results.
About your brand
According to Dance Advantage website, dance studios who are involved with blogging look more personal and welcoming to potential students. It could be a way to make your website visitors familiar with your dance staff/ faculty, facility, class atmosphere and teaching style. By posting informative articles you also present yourself as an educator and expert in your dance style(s). Here are few examples of interesting and inviting dance studio blogs we found:
Josies’ School of Dance
Fred Astaire
Hudson DS
Shambhala
Studio Director
Engage students, parents and new prospects
Blogging can serve as a great way of connecting and communicating not only with your current and potential students, but also with parents and other teaching fellows. The blog comments section at the bottom of each post allows people to get involved in discussions on a particular topic of interest.
And let’s not forget social media
Blogs can be shared across all your social media channels. This is a great opportunity to reach even more people out there who haven’t seen your website yet, who could potentially get interested in your blog and dance programs.
Do you constantly get emails asking the same exact questions?
Blogging is a great way to provide answers to the most frequently asked questions (FAQs), and therefore, save time on trying to answer all those emails. Just collect the FAQs and put together a simple post answering them!
If you have any questions about blogging, please contact us.
Resourcely Marketing is the digital marketing & content specialist in the fields of tennis and dance. Our mission is to enable organizations to successfully share a powerful marketing communication worldwide on the Internet and establish an online presence that will attract, inspire, engage and delight customers.