Grow Your Tennis Facility With Social Media

Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club?

If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business.

If we take a look at the ATP’s Facebook fan page, for example, we'll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate about their favorite sport and the ATP uses that opportunity to build its social media presence with engaging and highly shareable content.

In one of our previous blogs we described some the most common mistakes people make on social media and we highlighted why social media presence is important for all kind of businesses, including tennis clubs and tennis organizations.

Read our blog post on "10 Common Social Media Marketing Mistakes to Avoid." 

Social media is the new word-of-mouth because it has become the one place where your audience and clients spend time every day.

Additionally, social media:

• Requires very little effort because your audience advertises for you - every time someone shares your post, you are being introduced to a new audience;
• It is cost-effective - as we already mentioned, because your audience does a lot of the work in increasing your social reach, it is an excellent cost-effective method for branding and marketing;
• You can respond to your audience instantly and, therefore, demonstrate that you (or the brand) cares and acknowledges customers' concerns;
• Directs traffic to your website - by structuring your posts well and providing valuable content you can generate more engagement and clicks.

Most small-business owners realize that social media is a major component of a comprehensive marketing strategy, but they don’t know where to begin.

Here are the basics on how to get it done!

1. Know your audience - knowing who are the people you are trying to reach (your buyer personas) will help you with the next steps;
2. Check out your competition - see how they use social media, what topics they discuss and write about to get ideas;
3. Identify the topics that create value - if you are unsure of what topics your potential clients would like to hear and talk about, try to do some additional research;
4. Chose the right social media - going back to step #1, you have to know who your potential clients are and where they hang out. There is no point to maintain a LinkedIn account if your customers do not use that social network;
5. Define frequency and timing - try to find the right balance between how many social media networks you choose to have and how often you post. It is better to have fewer, but well maintained networks, than many poorly kept ones;
6. Engage your audience - social media audiences spot and do not appreciate sales pitch. They like to be engaged and entertained. Therefore, pick your topics carefully!
7. Track progress and analyze results - be serious about analytics because it's what will help you figure out whether your time and money spent on social media are paying off. Platforms, such as Twitter to Facebook offer built-in analytics. There are other professional social media tools such as Hootsuite, which also provide detailed reports. Analytics reports allow marketers and business owners to see which posts and updates are making the biggest impact and how many people have been reached.

If you do not have the time, you can also outsource your entire social media activities to a marketing company, such as ours - Resourcely Marketing and we'll help you manage your online presence. We'll find out your long and short-term objectives, suggest a strategy and, after your approval, put it into action. Our social media service include: posting, communicating with your social media friends, followers, fans, and visitors.

Have questions?