Posts Tagged ‘tennis marketing’
Is Your Tennis Club Making These 5 Blogging Mistakes?
Having a business blog can certainly help your tennis club or tennis business build some web presence and gain more website traffic. In this blog article, we will go over some of the common blogging mistakes and show you how blog content can become an essential aspect of a successful marketing strategy. Lack of traffic is one of the most common reasons why many tennis clubs approach our marketing agency for help. So below are…
Read More6 Steps to Building a Basic Tennis Goods eCommerce Website
Just like in the case of a physical store, a web store requires the same strategic thinking, planning and building in order for it to run successfully. The great news about owning an online store for your tennis goods is that it costs significantly less to start and run than a physical store (no rent, furniture, utilities, permits or cleaning needed). Additionally, it is convenient for you, the seller (since it can be managed remotely,…
Read MoreDon’t Care About Instagram? You Should!
Is your tennis club or tennis business on Instagram? If the answer is “No”, you may want to re-evaluate this again! If you operate a business where visuals play a huge role (such as in the case of tennis products and services), you might be missing out on a large audience if you are not on Instagram. According to Instagram’s internal data from June 2018, more than 1 billion Instagram accounts worldwide are active every…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
Read MoreTennis Marketing: Responding to a Negative Review by a Customer
Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…
Read MoreSeven Skills You Need To Start an Online Tennis Academy
As an experienced tennis instructor you have spend years teaching on the court and developing programs for your club. You have now decided that it is time to move on to another tennis challenge – creating an online teaching channel or an online tennis academy. There is a bunch of instructors doing this already, however, the number is growing as is the amount of students heading online for tennis instruction or motivation. In today’s blog…
Read MoreWho Should be The Person in Charge for Your Social Media
Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, businesses spend many hours per day on social media management and have dedicated budget for it. This is in order to ensure they send a clear and consistent message about their own brand to the existing and potential customers who visit their social media pages. Does social media REALLY deserve to have…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
Read MoreTennis Events: How to Promote Tournaments and Socials
As a marketing consultants and tennis professionals, we often get asked “How do I get more people to come to my tennis events.” Whether you plan on organizing tennis tournament, social, play day or festival, planning and promoting are two crucial steps to getting more attendees to your event. Here are few tips on how to maximize your exposure and build a good crowd for your tennis event. 1. Start promoting to your current clients…
Read MoreTips for Seasonal Beginner Offers – Tennis Marketing
In most tennis clubs the student base shifts with seasons. People come and go – whether it is due to work schedule changes, school conflicts or going out of town for vacation. Few weeks prior to the start of a new season is a great time to introduce some new class offers and get those student excited to come back on the tennis court. New season is also a great time to welcome some new faces into…
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