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Blogging as a Website Traffic Booster

Blogging-as-a-website-traffic-booster-tennis-club-marketingLack of traffic coming to your website is one of the most common challenges we hear about from the business owners that approach us. Most of them are usually looking for a website traffic booster - a way to increase their visits, and convert visitors into leads, which can then be nurtured, and eventually, converted into customers.

This blog article will try to give tennis business owners and marketers a quick overview of how to boost your website traffic through blogging.

About 10+ years ago, blogging was not part of a business' marketing strategy. It was simply a personal journal that we published online for others to read.

Today, blogs are an essential aspect of successful marketing strategy!

increase-your-website-visits=traffic-through-blogging_tennis-club-marketingEach blog that you post increases your chances of being linked to a search engine. Therefore, the more blogs you display online, the more chances your company has of being in your potential customers’ web search. In addition, blogs give your business an opportunity to engage potential customers on more personal level by interacting with them and encouraging them to share their opinion on the post. By writing an interesting education blog content, you also have the potential to establish yourself as an expert in your industry.

The Internet, however, is flooded with endless number of articles – from educational and informative to mediocre and useless. There is just TOO much content going out there!

So, how do you stand out?

If you want to stand out, you must have:

  • a compelling story to write about that connects to the reader;
  • excellent writers which understand your business and industry.

Is there a downside of blog marketing?

1. Blogs are time-consuming

Maintaining a blog demands consistent effort and a significant time investment. In order to establish effective blog marketing and turn your articles into website traffic booster, you must not only write creative and interesting content, but also do it regularly. This can be a demanding task, as it involves conducting research on your industry, target audience, and relevant keywords, followed by writing, editing, publishing, and responding to comments. The task of frequent publishing can become tedious and overwhelming at times.

If you need help with creating tennis content, please contact us. We specialize in and are passionate about creating content related to tennis.

2. Blogs need a regular stream of ideas for topics

As a blogger, you might face the challenge of consistently coming up with fresh and engaging ideas for new blog posts. While it is essential to create new content regularly to keep your readers engaged and attract new ones, generating new blog topics can be time-consuming.

There are many ways to come up with new blog post ideas, but each method requires time and effort. One way to generate new ideas is to conduct keyword research. You can use tools like Google AdWords to find relevant and popular keywords related to your niche. These keywords can help you identify topics that your audience is searching for and create content that meets their needs.

Another way to come up with new ideas is to analyze your competitors' blogs. Look for gaps in their content or topics they haven't covered in-depth. You can use these gaps as an opportunity to create fresh and unique content that adds value to your audience.

You can also draw inspiration from current events and news related to your industry or niche. For instance, if you run a food blog, you can create content around new food trends or recipes inspired by popular TV shows or movies.

Furthermore, you can repurpose your old content, as mentioned earlier, to create new blog posts. This can help you save time and effort while still providing valuable content to your readers.

3. It can be a while before you see results

Building traffic for a blog is a gradual process, and it is not uncommon for a new blog to take some time before it starts generating significant traffic. With the abundance of content available online, it can be challenging to make your blog stand out and attract visitors immediately.

When starting a blog, it is essential to understand that it takes time and consistent effort to gain traction and build a following. You need to produce high-quality content consistently, optimize your content for search engines, and promote your blog across various social media platforms and other online communities.

Creating valuable and engaging content that meets the needs of your target audience is the key to building a loyal readership. It is also important to ensure that your content is optimized for search engines by incorporating relevant keywords, optimizing headings, and meta descriptions.

Promoting your blog through social media platforms and other online communities can also help increase its visibility and attract new readers. By sharing your blog posts on platforms like Facebook, Twitter, and LinkedIn, you can reach a wider audience and encourage people to share your content with their own networks.

4. Blogs may need marketing too

In order for blogs to become a traffic booster for your business website, people need to be able to find it. For your blog to become a website traffic booster for your business website, people need to be able to find it. This means that you must take steps to introduce your blog to your target market and get them to read it.

One of the most effective ways to introduce your blog to your target market is through search engine optimization (SEO). By optimizing your blog content for search engines, you can increase its visibility and attract organic traffic from search engine results pages (SERPs). To optimize your content for search engines, you need to conduct keyword research, incorporate relevant keywords into your blog posts, and optimize your headlines, meta descriptions, and images.


Could one post a month work for a website traffic booster?

One post a month is better than zero posts per month. It is important to first learn the basics of blog publishing and how to produce high-quality, optimized content. However, after the initial learning stage, we strongly encourage our customers to start publishing at least four times a month in order to see clear result.

Remember, you don’t have to do it all! You can also invite other qualified people from your industry to guest post on your blog! You can also involve the rest of your employees who might be interested in writing, looking for additional projects or opportunities to advance. Alternatively, you can hire an established marketer to do that for you (just make sure they know your industry).

To begin, establish a blog schedule and start generating ideas and blog topics to write about.

Repurpose content

You do not always have to create a new content for your blog. If you are struggling to come up with new blog content ideas, you can also try to repurpose old content. For example, take an old blog and turn it into a video or take an email newsletter and write a blog post from its content.

Creating new and original content for your blog on a regular basis can be challenging. However, you don't always have to start from scratch to come up with fresh content. One effective strategy is to repurpose your old content.

Repurposing content involves taking a piece of existing content and using it in a new way. By doing so, you can save time and effort while still providing your audience with valuable content. Additionally, repurposing content can help you reach new audiences who might prefer different types of content formats.

Here are a few ways you can repurpose old content:

1. Transform blog posts into videos: Take an old blog post and turn it into a video. You can use the blog post as the script for your video, or you can use it as inspiration and create a new script. Videos are a great way to engage your audience and can be shared on social media platforms, which can increase your reach.

2. Create infographics: Infographics are a great way to repurpose old content, especially if you have data-heavy blog posts. Convert the data into a visually appealing infographic that can be shared on social media, Pinterest, or other platforms.

3. Turn email newsletters into blog posts: If you have an email newsletter that your subscribers loved, turn it into a blog post. You can take the main points from your email newsletter and expand upon them to create a blog post that is informative and engaging.

4. Create a series: If you have a few related blog posts, turn them into a series. This can help you get more mileage out of your existing content while providing your readers with a cohesive and informative series.

5. Update old content: Another way to repurpose old content is to update it. Go back to some of your older blog posts and update them with new information, statistics, or examples. This will make your old content fresh and relevant again.

Repurposing old content can be an effective way to keep your blog fresh and engaging without always having to create new content from scratch. By using these strategies, you can reach new audiences, save time and effort, and continue to provide value to your readers.

Improve old blogs

When starting a blog, it's common for new bloggers to produce content that may not be their best work or fully optimized for search engines. However, improving and optimizing old blog posts can be an effective strategy for increasing traffic to your website.

One way to improve old posts is to review and update the keywords used in the content. Keywords are the words and phrases that people use to search for information online, and using relevant keywords can help your blog post rank higher in search engine results. By reviewing and updating keywords in old blog posts, you can ensure that they are optimized for search and more likely to be found by your target audience.

Another way to improve old posts is to make them longer and more comprehensive. Longer content tends to perform better in search results and can provide more value to your readers. By adding more details, examples, and insights to old blog posts, you can make them more engaging and informative for your audience.

At Resourcely®, we make it a point to review and improve old blog posts at least once a month. By doing so, we have noticed an increase in traffic to our website. By updating and optimizing old posts, we have been able to improve our search engine rankings and provide more value to our readers.

In conclusion, improving and optimizing old blog posts is a smart strategy for increasing traffic to your website. By reviewing and updating keywords, making content longer and more comprehensive, and regularly revisiting old posts, you can ensure that your blog is always fresh, engaging, and optimized for search engines.

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