Newsletter Marketing is the email equivalent to word-of-mouth marketing. It is a distinct, "softer" type of email marketing meant to deliver news and content that may or may not be related to the product or service the company is selling. Newsletters are delivered on regular basis and the frequency ranges from daily to weekly or monthly. The intention of the newsletters is to build trust and brand awareness and allows companies to talk about their business in a way that doesn't confront consumers with sales pitches. Unlike social media, newsletters have a longer "shelf life" because users are able to receive, archive or read them at their own convenience. If it's not deleted, newsletters can also be retrieved at a later time.
Why Newsletter Marketing works?
How is newsletter marketing developed and implemented?
- We define the readers of the newsletter;
- Define the purpose of the newsletter;
- Design content;
- Distribute the finished product.
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