Get More Players Through Your Door: Tennis Marketing with Google Business Profile

If your tennis business is not showing up on local search results, you are handing your competitors the match point.

Whether you run a tennis club, a boutique academy, or a brand that sells tennis gear, Google Business Profile is a powerful and free tool that can put your business front and center when local players go searching.

In this guide, we will break down exactly how to use Google Business Profile to bring in more customers, increase bookings, and stand out in your local tennis scene. Let us call it your local SEO serve-and-volley strategy.

What Is Google Business Profile and Why Should Tennis Businesses Care?

Google Business Profile (formerly known as Google My Business) is a free listing that allows businesses to manage how they appear on Google Search and Google Maps.

Imagine someone searches "tennis lessons near me" or "tennis clubs in [Your City]". If your Google Business Profile is set up right, you could show up right at the top—above websites, ads, and even organic search results.

That means more eyes, more clicks, and yes—more bookings.

Google Business Profile also acts like a mini-website. You can:

• Show photos of your courts, facilities, and events

• Share opening hours and contact info

• Highlight your services (lessons, events, stringing, etc.)

• Respond to customer questions and reviews

• Post updates, promotions, and events

Best of all? It works 24/7 to bring you leads without costing a cent.

Step-by-Step: Setting Up Your Tennis Business on Google Business Profile

Getting started is easier than winning a warm-up game. Here is how to do it:

1. Sign in or create a Google Account

Use a professional email linked to your business—not a personal one.

2. Go to Google Business Profile and click “Manage Now”

Follow the steps to start your listing.

3. Enter your business name and choose the right category

Select something like "Tennis Club," "Tennis Instructor," or "Sporting Goods Store" depending on your offering.

4. Add your location and contact details

Make sure your address, phone, and website link are accurate. If you offer online services or travel to clients, be sure to include that.

5. Verify your business

Google will usually send a postcard with a code to your business address. This proves you are legit and activates your Google Business Profile.

6. Optimize your profile

Upload high-quality photos of your courts, coaching sessions, events, or products. Add your operating hours and include a brief but engaging description of what makes your tennis business unique.

👉 DOWNLOAD NOW: Free Google Business Profile Optimization Checklist

How to Stand Out: Optimization Tips for Google Business Profile

Just having a listing is not enough. You need to treat your Google Business Profile like a living marketing tool. Here is how to keep it sharp:

Use Keywords That Make You Discoverable

Include relevant keywords like “tennis academy,” “private lessons,” “cardio tennis,” or “stringing service” in your profile description.

Post Regular Updates

Use the "Posts" feature on your Google Business Profile to announce camps, events, weather closures, or specials. It shows your business is active and engaged.

Collect and Respond to Reviews

Encourage players to leave reviews after their sessions or events. And always respond—especially to negative ones—with professionalism and care.

Add Photos Regularly

Fresh photos give your Google Business Profile life. Upload images of busy courts, smiling players, clinics in action, or new gear in stock.

Enable Messaging

Turn on messaging to let prospects reach out with quick questions. Responding quickly can turn casual interest into committed customers.

Analytics: Measure What Matters with Google Business Profile

Your Google Business Profile dashboard gives you key insights:

• How many people viewed your profile

• Which search terms led them to your listing

• What actions they took (calls, direction requests, website clicks)

Use this data monthly to tweak your approach. Maybe your group lesson posts drive more engagement than private coaching promos. That is your cue to lean in.

Avoid These 5 Mistakes with Google Business Profile

Even pros can double fault. Make sure you are not making these missteps:

1. Letting Info Go Outdated

If your hours or pricing change, update your Google Business Profile right away. Inaccurate info causes confusion and lost customers.

2. Ignoring Reviews

Always reply to reviews. Silence sends the wrong message. A quick thank-you or thoughtful response helps protect your online rep.

3. Skipping Features

Use everything GBP offers—Q&A, photos, booking links, event posts. The more complete your Google Business Profile, the better it performs.

4. Breaking Google Rules

Do not game the system with fake reviews or keyword stuffing. Google will catch it, and your listing could be penalized or removed.

5. Ignoring the Data

Your Google Business Profile gives you metrics for a reason. Use them to adjust your copy, imagery, or offers based on what is working.

Real Talk: Why Google Business Profile Matters for Tennis Marketing

Local search is not a luxury—it is a necessity.

When someone nearby searches for “tennis lessons,” “tennis courts,” or “kids tennis program,” you want your business to be the first thing they see. A well-managed Google Business Profile makes that possible.

It helps you:

• Get found by local players

• Bring in more foot traffic

• Build trust with reviews and photos

• Communicate directly with customers

• Stay competitive in a crowded market

You already have the programs and the passion. Now let Google Business Profile make sure people can find them.

Next Steps

Already listed? Fantastic—go update your Google Business Profile today with fresh photos, new posts, and accurate info.

Still need to claim your profile? Block 30 minutes this week to get started. It may be the best zero-cost marketing move you make this season.

And if you want help optimizing it or layering in a full tennis marketing strategy, Resourcely Marketing is here to help.

Let us get your business ranked, reviewed, and ready to serve.