How to Fill Your Tennis Camp This Summer: 5 Proven Strategies That Work

If you are a tennis coach, club owner, or academy manager looking to run a packed summer camp, you are in the right place. In this blog post we will discuss how to fill your tennis camp registrations quickly with our marketing tips. If you prefer to watch these tips in a video format, scroll to the end of this blog post and click the YouTube video link.

Every year, I hear the same thing: "We have great coaches, a strong facility, and tons of energy... but the registrations are not where they should be."

Let us fix that.

Below are five proven strategies that will help you fill your tennis camp early, create buzz, and build long-term momentum for your program.

1. Define What Makes Your Camp Stand Out

Generic camp names and descriptions do not work anymore. You need to show why your camp is worth choosing over the one down the street.

Think about what makes your camp special. Is it your elite coaching staff? Tour-level training? Unique themed weeks, match play formats, or fitness-focused sessions? Parents are not just looking for drills. They want value, safety, and a camp that builds real skills and confidence.

Example: A summer junior program can be branded as Tour-Level Training on Clay. This is the type of camp that gets fully booked. Why? Because they told a clear, specific offering that stood out. Try the same based on your club capabilities.

2. Promote Earlier Than You Think

Many camps start pushing registration in May. The issue is by then, many parents have already made summer plans.

Start in February with early-bird promos. Use March and April to share testimonials, behind-the-scenes content, and returning camper stories. By May, your messaging should build urgency and include countdowns.

Pro Tip:

Offer a 10 percent early bird discount in February and fill multiple sessions ahead of schedule. Once spots begin filling, it will create a ripple effect of urgency and fear of missing out.

Want to plan your marketing content and campaigns with ease? Download our free content calendar planner template to map out your promotional strategy today.

3. Market Like a Pro

Posting a flyer on the front desk is not enough.

Modern parents scroll Instagram, check Facebook, and skim emails between school pickups and drop-offs. To capture their attention, your marketing needs to meet them where they are.

Here is how:

• Use Instagram Reels to highlight a day in the life at your camp
• Use Facebook to emphasize structure, safety, and development
• Email past families with early access and returning discounts
• Use retargeting ads to follow up with families who visited your site but did not sign up

Tip for Old-School Marketers:

Flyers are still helpful when done right. We cover how to create effective tennis flyers in our ebook, Tennis Club Marketing 101, available on Amazon Kindle.
You can also watch our free Canva tutorial to learn how to design one quickly, or let us do it for you—just email us.

4. Turn Your Current Players Into Promoters

Word of mouth is still the strongest marketing tool you have. Encourage players and parents to help spread the word by:

• Offering simple referral incentives (like discounts or free merch)
• Posting quick testimonial videos
• Hosting a "Bring a Friend Friday" during spring clinics

Simple Testimonial Strategy:

Ask a parent to film a short video answering 5 simple questions with their phone camera and send it to you:

1. Why did you choose this camp?
2. How did your child feel about coming each day?
3. What improvements did you notice?
4. Would you recommend this camp to others?

Post it on your site, email it to potential clients, and share it on social media channels. These testimonials build trust faster than any ad.

5. Create Urgency and Scarcity

People act when they feel they might miss out.

If you have limited spots, say so. If you are nearing capacity, let families know. Post reminders like "Only 3 spots left for Week 2" and "Camp is 80 percent full."

This tactic works especially well in emails and subject lines. A good subject line can double your email open rate!

Ready to Fill Your Camp?

You do not need a huge budget or marketing degree to get results. You just need a plan—and now you have one.

Your To-Do List:

1. Identify what makes your camp unique
2. Start promoting early
3. Use social media and email strategically
4. Get your campers and parents involved
5. Build urgency

Want help implementing any of this?

Let Resourcely Do the Heavy Lifting

At Resourcely Marketing, we specialize in helping tennis businesses grow. Whether you need a fresh website, a smart email automation system, content for your blog, help with social media, or a complete marketing strategy—we can help.

Resourcely Services Include:

• Website design and development
• E-commerce site setup
• Email marketing and automation
• Video scriptwriting
• Webinar and promotion support
• Blog content creation
• Marketing coaching and strategy sessions

Let us help you take the stress out of summer marketing.

📧 Email: iva@resourcelymarketing.com
🌐 Website: www.ResourcelyMarketing.com
📲 Instagram: @iva_resourcely

Want to watch the full video version of this post?
📺 Click here to watch it on YouTube

You have the tools—now it is time to fill those courts.