Posts by Resourcely Team
Should Tennis Clubs Outsource Their Marketing?
If you are a tennis club manager, one of your goals is to have your marketing team bring plenty of qualified leads to your sales team. Many companies choose to keep marketing internal and assign those highly specialized marketing tasks to employees. This approach can provide some advantages: You are able to closely monitor all the work. Your employees would likely have more knowledge about your club’s day-to-day business. Sometimes, however, you might notice that internalizing all of your marketing…
Read MoreWhat Exactly is a Marketing Email?
You have probably heard of email marketing repeatedly all over internet, social networks, TV and print media. Email is an extremely valuable tool in your marketing strategy. It is an easy way of communicating with current and potential customers and targeting specific demographics. It is also cost-effective and environmentally friendly. However, many companies exploit this marketing channel and they turn into what we call spammers – people that send promotional (marketing) emails to any email address they get their…
Read MoreDesigning Your Customer Experience: What Happens After Class Registration?
Congratulations! You got a bunch of people signed up for your tennis program. Now what do you do next? You can either 1). Have them go through the regular tennis club experience, or 2). Blow their mind off with how you pay attention to the smallest details and make playing tennis at your club the most fun new experience for them! Which of these two options do you think would earn you repeat lessons and committed tennis players? In today’s technologically advanced…
Read MoreSix Common Mistakes Tennis Club Managers Make
Becoming a director of a tennis program can be an exciting time. After years of working in the field, you finally have the power of making a change for the better and grow your tennis program. Now it’s the time to create a plan on how to do that! Through our own work as tennis directors and tennis program managers, we have recognized few things that often get overlooked. So our team put together a list of six common mistakes that tennis managers make, which we hope will…
Read MoreGrow Your Tennis Facility With Social Media
Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club? If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business. If we take a look at the ATP’s Facebook fan page, for example, we’ll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate…
Read MoreLocal Business Listings & Why Your Tennis Club Should be There
Remember when you had to go through hundreds of pages in the phone book in order to find a local business? Those days are over since people don’t really use the Yellow Pages anymore. We go online to find businesses, classes, schools and service providers. According to Marketing Land, 90% of surveyed customer say that their buying decisions were influenced by online reviews. With the incredible amount of online advertising happening right now, people are starting to rely…
Read MoreHere is Why Your Dance Studio Needs a Blog!
Those of you familiar with the dance studio business know that the job is quite challenging and time consuming. Your top teacher quits! Rent goes up to the sky! Unable to fill a class. A competitor studio opens next door! What most people don’t realize is that if you are a dance studio manager or owner you are also a marketer. And you will never get done with marketing your dance studio. In order to stay…
Read More6 Ways To Grow Your Tennis Club Membership
Attracting new prospective members is one extremely important activity that tennis club managers try to keep doing regularly. Without new members a club can go into a stagnation state where it’s always the same people showing at tennis events such as tournaments, socials, ladders and lessons. This can become somewhat boring to current members as they are always playing the same people and are not developing new friendships. Your top players may also start feeling…
Read MoreEmail Marketing for Tennis Clubs: Easy Win to Fill Your Court
Think email is dead? Not when it comes to filling up tennis lessons, summer camps, and member events. Most tennis clubs are sitting on a goldmine of leads—past players, drop-ins, and summer campers—who would gladly return if you just showed up in their inbox. Winter is wrapping up, and with warmer weather on the way, your members are itching to get back on the courts and by the pool. But before the outdoor buzz…
Read MoreBlogging as a Website Traffic Booster
Lack of traffic coming to your website is one of the most common challenges we hear about from the business owners that approach us. Most of them are usually looking for a website traffic booster – a way to increase their visits, and convert visitors into leads, which can then be nurtured, and eventually, converted into customers. This blog article will try to give tennis business owners and marketers a quick overview of how to…
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