Posts by Resourcely Team
How to Turn Twitter Into a New Tennis Club Asset
Celebrities, businesses, tennis professionals, and tennis fans are all active on Twitter these days. Many of them check their Twitter account first thing in the morning to get the latest news and updates. It is the one social media platform that allows you to receive up-to-date information from around the world instantly. So how do you turn twitter into a tennis club asset? Of course, anyone can tweet, but it takes skill and practice to…
Read MoreTennis Promotional Events: Organizing Your Open House Leads
Holding an open house is not only a great way to get members together but also to attract additional guests who may eventually become members and join one of your tennis programs. It is also a great and effective way to publicize your new tennis club or tennis program by inviting community members, influencers and partners into your place of business. If you are doing sign ups prior the event, you have likely collected a…
Read MoreCan Your Tennis Customers Find You Online?
A strong web presence is key to the success of any modern business, including tennis clubs and organizations, as well as providers of tennis products and services. In fact, it is quite surprising when a business does not have a website these days. Most of the time we hear the following reasons for not having a website: The business is too small and the owner cannot find the time to make one. Business owners do not understand how…
Read MoreHow to Choose the Right Social Media Channel for Your Tennis Club
So far we have talked about the importance of social media marketing for your tennis club and some common mistakes businesses make. Now we are going to discuss how to choose where to focus your time and effort as part of your tennis marketing strategy. Social media can be thought as a supplement to your website: It helps you drive traffic (more visits) to your site, and provides an outlet to promote your products, services,…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
Read MoreTennis Events: How to Promote Tournaments and Socials
As a marketing consultants and tennis professionals, we often get asked “How do I get more people to come to my tennis events.” Whether you plan on organizing tennis tournament, social, play day or festival, planning and promoting are two crucial steps to getting more attendees to your event. Here are few tips on how to maximize your exposure and build a good crowd for your tennis event. 1. Start promoting to your current clients…
Read MoreHow to Build Your Side Business While Working a 9 to 5 Job
Do you have a full-time job while trying to start or manage a side business? The number of young entrepreneurs starting their own business has been rapidly increasing. And why wouldn’t they? The risk of starting a side business is often minimal – you commit some of your free time, while having your daytime job to fall back on if things do not work out. There is, however, a significant lack of time when it…
Read MoreTips for Seasonal Beginner Offers – Tennis Marketing
In most tennis clubs the student base shifts with seasons. People come and go – whether it is due to work schedule changes, school conflicts or going out of town for vacation. Few weeks prior to the start of a new season is a great time to introduce some new class offers and get those student excited to come back on the tennis court. New season is also a great time to welcome some new faces into…
Read MoreHow to Optimize Your Facebook Business Page
Social media should be part of any business’ marketing plan. Social media allows you to build a good follower base, respond to customer inquiries, and share information about your brand with your audience. With over 1.7 billion users, Facebook Business Page is a great place to find new leads that could turn into customers and build lasting relationships with them. Creating a profile only takes few minutes. Below are few simple instructions on how to get started and optimize your…
Read MoreAre You Selling Tennis Products? You Might Need an eCommerce Website
Business rates, tax, rent, staff salaries and utility bills … the overhead associated with running a physical store can be a tough challenge for business owners, especially for those that are in the startup stage. Therefore, having an online store (e-commerce website) is extremely important in order to reach more customers in an affordable and scalable way. E-commerce is a very common term that is used for any kind of commercial transaction that happens on the internet. It could be a transaction that…
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