Posts by Resourcely Team
Custom Tennis Balls for Improved Brand Recognition
As a tennis professional (and marketer) it is important to find effective ways to promote your tennis club or program brand. Many choose to do branded giveaways at different tennis events (e.g. tournaments, open house, socials). Examples of those branded giveaways may include bags, pens, shirts, stickers, decals, and bracelets with your club’s logo on them. Some of these giveaway items are more useful than others and their life span can vary (how long you…
Read More6 Steps to Building a Basic Tennis Goods eCommerce Website
Just like in the case of a physical store, a web store requires the same strategic thinking, planning and building in order for it to run successfully. The great news about owning an online store for your tennis goods is that it costs significantly less to start and run than a physical store (no rent, furniture, utilities, permits or cleaning needed). Additionally, it is convenient for you, the seller (since it can be managed remotely,…
Read MoreDon’t Care About Instagram? You Should!
Is your tennis club or tennis business on Instagram? If the answer is “No”, you may want to re-evaluate this again! If you operate a business where visuals play a huge role (such as in the case of tennis products and services), you might be missing out on a large audience if you are not on Instagram. According to Instagram’s internal data from June 2018, more than 1 billion Instagram accounts worldwide are active every…
Read MoreWhat is Content Marketing (and Why You Should be Doing it)?
We have already arrived at the conclusion that traditional marketing (such as cold calls, print ads and direct mail) has become less and less effective over the years. That is because customers do not shop the same way as 10 years ago, and therefore, marketing has evolved towards more inbound approach. So what is content marketing and should it be on your radar? “Content marketing is a marketing technique of creating and distributing valuable, relevant…
Read MoreWeb Design 101: Understanding Website Terminology
Website terminology can often feel like a foreign language. If you plan on launching a website for your new business, it is important to know few terms you will frequently hear during your conversation with your web designer. Once you grasp these important definitions, you can communicate more effectively with your web designers and developers, which can lead to cost savings as well as more informed decisions. 1. Domain name A domain name is basically…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
Read MoreTennis Marketing: Responding to a Negative Review by a Customer
Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…
Read More11 Commonly Used Marketing Terms You Should Know
Have you ever spent some time on the phone with a marketing professional and you get overwhelmed with terminology you do not understand? For those of you that are new to marketing, here are 11 commonly-used terms you should be aware of. 1. Inbound marketing This is a marketing technique where the business draws users in with helpful, relevant content (blogs, updates, videos), rather than going out and generating lead through traditional marketing channels (such…
Read MoreSeven Skills You Need To Start an Online Tennis Academy
As an experienced tennis instructor you have spend years teaching on the court and developing programs for your club. You have now decided that it is time to move on to another tennis challenge – creating an online teaching channel or an online tennis academy. There is a bunch of instructors doing this already, however, the number is growing as is the amount of students heading online for tennis instruction or motivation. In today’s blog…
Read MoreWho Should be The Person in Charge for Your Social Media
Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, businesses spend many hours per day on social media management and have dedicated budget for it. This is in order to ensure they send a clear and consistent message about their own brand to the existing and potential customers who visit their social media pages. Does social media REALLY deserve to have…
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