In content marketing or social media marketing, we often hear about the 80/20 rule (not to be confused with Pareto’s Principle rule of customer relationship management). The logic behind this 80/20 content rule says that only 20% of your content should be promotional and talk directly about your tennis business products and services. The other 80% should be non-promotional content that is relevant to your product and services, the type that your audience will enjoy. …

If you are looking to reduce marketing workload for your tennis business or tennis club, we have a few ideas for you. Fiverr has been a great resource over the years and we have been using it both as a seller and as a buyer.  Many people still sell their Fiverr gigs starting at only $5. You might wonder how it is possible to offer services for this cheap.  Since many gigs are repetitive tasks,…

You just launched your new tennis business. That’s great, congratulations! To be a successful facility manager, you must find ways to gain visibility and promote your business. So, this means that the work associated with marketing your tennis business has just begun. Many tennis professionals and business owners do not have a big marketing budget, so it is important to get creative. That does not mean it is a lost cause. We have put together…

Even though your tennis club members may not tell you why they want to quit your club, I can assure you, there is always at least one reason. People decide to become members because they believe your tennis program will help them achieve their goals. As long as they continue to believe that, they will continue paying their dues. In this blog, we describe a few reasons why people might be quitting their tennis membership.…

It is essential for any business to have a website. While you can outsource your tennis club website creation to an agency or freelancer, frequently it is also possible to handle this job yourself. There are many web design platforms available that allow you to design your own website. All of those platforms claim that all you need is creativity. But is it really that simple? Below are some of the pros and cons of…