Tennis club marketing strategy is much like tennis match strategy – it does not work the same way for every person and it does not work in every situation. The results you get from your marketing campaigns today, good or bad, will not necessarily be the same in six months or a year. For example, we went back and read our original marketing plan from 2015 (the year when Resourcely Marketing started) – those ideas and goals felt so…

It is a no-brainer that investing in social media marketing can help your tennis club to secure more clients, increase your sales, and help with brand awareness. However, many businesses are not sure whether it is needed or what the right channel for their tennis club marketing is. It is true that if, for example,  you are targeting an older demographic of the market, posting on social media channels such as Instagram might be a…

Are tennis players able to find you online? Whether it is a tennis club with multiple programs or a coach doing only a few lessons per week, growing a tennis business is always challenging. As a passionate tennis coach, the determination to get more players can drive you crazy. So how can we effectively do tennis club marketing?  With the Covid-19 pandemic and fewer people attending events, traditional business marketing is long gone. In 2021…

If you are one of the many businesses that took a hit last year due to the pandemic, you certainly want to bring in more money and increase your tennis club sales (especially if it is easy money!). The following ideas can be a relatively easy way to boost your tennis club sales and supplement your regular tennis program revenues (assuming you already have tennis programs and tennis events in place). Selling tennis attire, sporting…

You can be an award-winning tennis coach and build the best tennis program in the country, but if you cannot get players on the court and enough participation, it is all a waste of time and money. One of every tennis coach’s goals should be to consistently attract new members and tennis students to your tennis club or tennis academy as well as nurturing the ones that are already part of your programs. But how…