As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members.  The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful.   Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…

In today’s blog post we will talk about a few ways to promote a tennis program to one specific marketing group – your existing clients. Customer acquisition is more expensive than retaining existing tennis customers. According to data from Forrest Research, it is actually 5 times more expensive than keeping the current customers as clients!  Engaging with existing tennis customers is not only cheaper, but it is also easier to promote to them – they…

If you are a tennis professional who is trying to run a program you need to find ways to automate your tasks in order to be more efficient off the court and make more sales. Below is a list of the best marketing tools for tennis professionals and coaches in our opinion.   1. Google Drive Google Drive is extremely convenient for storing documents, pictures, and sharing them with your colleagues. Certain storage amounts come free…

In this blog article, we will share a tutorial on how to create a tennis event flyer for your club by using Canva.  The reason we like this software is, unlike Photoshop and Indesign, Canva is very user-friendly and beginner-friendly. You do not need to be a graphic designer to put together a flyer or a brochure. Canva offers tons of pre-built templates, which is great because you do not have to start everything from…

The holiday season is an important time for both small and large businesses. What that means for your tennis business is (hopefully) an increase in your revenues. Let’s see how we can help you sell more tennis lessons during this holiday season with a few marketing tips from our team.  Important dates to consider in your holiday planning Halloween Thanksgiving Black Friday Cyber Monday Christmas/Hanukkah  New Year’s  Holiday marketing channels to try: Social media Search…