You manage a tennis club with, let’s say, a hundred members. You have great programs scheduled, but only a handful of people are signing up. Or worse – attendance is steadily dropping, and you have no idea why. So, what is going on? In this post, we will explore some key reasons why your tennis programs might not be attracting the numbers you expect – and, more importantly, how you can turn things around to…

As we approach a turning point of the Covid-19 pandemic, it is time to evaluate all marketing strategies. In the past couple of years many tennis clubs experienced a significant increase in membership, while others disappeared completely. Upon a thorough examination, the clubs that managed to succeed did an excellent job at the three items listed below. Keep reading to find out if you are doing these yourself. 1. Enhanced member experiences Understand your tennis…

Here in New York, it is about time to start preparing the tennis courts to open up for the outdoor season. While the jackets are coming off, new coats of paint go down on the hard courts, businesses should not forget that their tennis website updates are needed too. Since the summer season is quickly approaching, it is time to prepare all your tennis camp marketing efforts. In this blog post we will provide a to-do…

With any business, it takes effort and skill to implement a program. The same applies to tennis product affiliate marketing. If you are new to affiliate marketing, grab a cup of coffee and read this blog post.  What is affiliate marketing?  Affiliate marketing is a type of performance-based marketing where a business will reward their affiliates for each customer they bring from their marketing efforts. In other words, you earn a commission by recommending products…

As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members.  The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful.   Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…