To be a successful tennis business, you must have a carefully prepared marketing and business plan. As part of your business plan, you must decide whom you are in fact marketing to (your tennis client target audience) before actually setting up any marketing campaigns. Having a clear understanding of your target audience is crucial to be successful with your marketing and to stay ahead of competitors (other tennis clubs or tennis businesses similar to yours).…

The gift-giving season is not over, so there is still an opportunity for tennis club managers and marketers to increase their tennis gift card sales. While tennis gift certificates can be sold year-round, you will normally see that those sales increase during the holidays and gift-giving season. While sweaters, shirts, and perfumes could make great presents, an activity gift, such as a tennis lesson voucher, could be a much more enjoyable way of celebrating someone.…

What do you do when you get ready for a tennis match? You check if you have all your tennis gear in place before stepping on the court. The same principle applies when you write a blog post. You go over a checklist and make sure it has all the essentials in place. If you are blogging for the purpose of promoting a business or as a mean to create an extra income, the following…

The Covid-19 pandemic has certainly changed how we socialize, entertain, and live our lives. It has also affected how we execute our marketing strategies. It has forced us to think outside of the box and learn new skills (including new video marketing skills). One of the leading ways many businesses market their products in this Covid-19 environment is by using their video channels (e.g. YouTube) and by doing live events, such as webinars and webcasts.…

Having a business blog can certainly help your tennis club or tennis business build some web presence and gain more website traffic. In this blog article, we will go over some of the common blogging mistakes and show you how blog content can become an essential aspect of a successful marketing strategy. Lack of traffic is one of the most common reasons why many tennis clubs approach our marketing agency for help. So below are…