Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club? If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business. If we take a look at the ATP‘s Facebook fan page, for example, we’ll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate…

Remember when you had to go through hundreds of pages in the phone book in order to find a local business? Those days are over since people don’t really use the Yellow Pages anymore. We go online to find businesses, classes, schools and service providers. According to Marketing Land, 90% of surveyed customer say that their buying decisions were influenced by online reviews. With the incredible amount of online advertising happening right now, people are starting to rely…

Those of you familiar with the dance studio business know that the job is quite challenging and time consuming. Your top teacher quits! Rent goes up to the sky! Unable to fill a class. A competitor studio opens next door! What most people don’t realize is that if you are a dance studio manager or owner you are also a marketer. And you will never get done with marketing your dance studio. In order to stay…

Attracting new prospective members is one extremely important activity that tennis club managers try to keep doing regularly. Without new members a club can go into a stagnation state where it’s always the same people showing at tennis events such as tournaments, socials, ladders and lessons. This can become somewhat boring to current members as they are always playing the same people and are not developing new friendships. Your top players may also start feeling…

Winter season is almost over. While the warmer weather is coming up and club members are getting ready to enjoy outdoor play on the tennis court or in the swimming pool, club managers have plenty of work to do before that. Many of you, club owners and managers, are already starting to organize special events such as banquet and charity dinners, socials and tournaments for their members in order to keep them happy and engaged. However,…