Website terminology can often feel like a foreign language. If you plan on launching a website for your new business, it is important to know few terms you will frequently hear during your conversation with your web designer. Once you grasp these important definitions, you can communicate more effectively with your web designers and developers, which can lead to cost savings as well as more informed decisions. 1. Domain name A domain name is basically…

We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…

Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…

Have you ever spent some time on the phone with a marketing professional and you get overwhelmed with terminology you do not understand? For those of you that are new to marketing, here are 11 commonly-used terms you should be aware of. 1. Inbound marketing This is a marketing technique where the business draws users in with helpful, relevant content (blogs, updates, videos), rather than going out and generating lead through traditional marketing channels (such…

As an experienced tennis instructor you have spend years teaching on the court and developing programs for your club. You have now decided that it is time to move on to another tennis challenge – creating an online teaching channel or an online tennis academy. There is a bunch of instructors doing this already, however, the number is growing as is the amount of students heading online for tennis instruction or motivation. In today’s blog…