Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, businesses spend many hours per day on social media management and have dedicated budget for it. This is in order to ensure they send a clear and consistent message about their own brand to the existing and potential customers who visit their social media pages. Does social media REALLY deserve to have…

Celebrities, businesses, tennis professionals, and tennis fans are all active on Twitter these days. Many of them check their Twitter account first thing in the morning to get the latest news and updates. It is the one social media platform that allows you to receive up-to-date information from around the world instantly. So how do you turn twitter into a tennis club asset? Of course, anyone can tweet, but it takes skill and practice to…

Holding an open house is not only a great way to get members together but also to attract additional guests who may eventually become members and join one of your tennis programs. It is also a great and effective way to publicize your new tennis club or tennis program by inviting community members, influencers and partners into your place of business. If you are doing sign ups prior the event, you have likely collected a…

A strong web presence is key to the success of any modern business, including tennis clubs and organizations, as well as providers of tennis products and services. In fact, it is quite surprising when a business does not have a website these days. Most of the time we hear the following reasons for not having a website: The business is too small and the owner cannot find the time to make one. Business owners do not understand how…

So far we have talked about the importance of social media marketing for your tennis club and some common mistakes businesses make. Now we are going to discuss how to choose where to focus your time and effort as part of your tennis marketing strategy. Social media can be thought as a supplement to your website: It helps you drive traffic (more visits) to your site, and provides an outlet to promote your products, services,…