Business rates, tax, rent, staff salaries and utility bills … the overhead associated with running a physical store can be a tough challenge for business owners, especially for those that are in the startup stage. Therefore, having an online store (e-commerce website) is extremely important in order to reach more customers in an affordable and scalable way. E-commerce is a very common term that is used for any kind of commercial transaction that happens on the internet. It could be a transaction that…

If you are a tennis club manager, one of your goals is to have your marketing team bring plenty of qualified leads to your sales team. Many companies choose to keep marketing internal and assign those highly specialized marketing tasks to employees. This approach can provide some advantages: You are able to closely monitor all the work. Your employees would likely have more knowledge about your club’s day-to-day business. Sometimes, however, you might notice that internalizing all of your marketing…

You have probably heard of email marketing repeatedly all over internet, social networks, TV and print media. Email is an extremely valuable tool in your marketing strategy. It is an easy way of communicating with current and potential customers and targeting specific demographics. It is also cost-effective and environmentally friendly. However, many companies exploit this marketing channel and they turn into what we call spammers – people that send promotional (marketing) emails to any email address they get their…

Congratulations! You got a bunch of people signed up for your tennis program. Now what do you do next? You can either 1). Have them go through the regular tennis club experience, or 2). Blow their mind off with how you pay attention to the smallest details and make playing tennis at your club the most fun new experience for them! Which of these two options do you think would earn you repeat lessons and committed tennis players? In today’s technologically advanced…

Becoming a director of a tennis program can be an exciting time. After years of working in the field, you finally have the power of making a change for the better and grow your tennis program. Now it’s the time to create a plan on how to do that! Through our own work as tennis directors and tennis program managers, we have recognized few things that often get overlooked. So our team put together a list of six common mistakes that tennis managers make, which we hope will…