What Is a Landing Page (and Why Every Tennis Business Needs One)

When it comes to growing your tennis business online—whether you are running a tennis club, coaching academy, or selling tennis gear—your website is your virtual front door. But if you want more sign-ups, more bookings, or more product sales, sending people to your homepage is like handing them a racket and walking away. You need something more focused. More intentional. That is where a landing page comes in.

So, what is a landing page—and why should you care?

A Landing Page Defined

A landing page is a standalone web page created for a specific purpose—usually to get your visitor to take one action.

That action might be:

• Signing up for a free trial lesson

• Booking a summer camp

• Downloading a tennis training guide

• Buying a product or piece of equipment

• Joining your email list for exclusive offers

What makes a landing page different from your main site or homepage is that it’s designed with one single goal in mind. No menu bar. No distractions. Just a clear message and a call-to-action (CTA) button like “Book Now,” “Claim Your Spot,” or “Download the Guide.”

Think of It Like a Tennis Court

As a teaching coach you do not throw your new student on a busy court surrounded by a dozen other players doing different drills. No—you guide them to the right court, the right drill, and the right feedback for their level and goals.

Your landing page does the same thing online. It directs your visitor to a single “court” and gives them exactly what they came for—whether it’s signing up for lessons or grabbing a freebie in exchange for their email.

Why Landing Pages Work So Well

Here’s the thing: the average website visitor decides whether to stay or leave in about 3 seconds. That is not a typo. Three seconds.

That means your landing page needs to:

• Speak directly to what they want

• Explain how you can help

• Make it dead simple to take action

No clutter. No guessing games. Just clear value.

Let’s say someone clicks on your Google ad for “tennis summer camps near me.” You send them to a page that says:

“Join Our 2025 Summer Tennis Camp in Miami!
4–Week Sessions for Ages 7–16. Spots Fill Fast.
[Reserve Your Spot]”

That page is going to convert way better than your homepage with a dozen menu items and a mix of information on leagues, lessons, pro shop sales, and past blog posts.

What a Great Landing Page Includes

Here’s what the anatomy of a winning landing page looks like:

1. A strong headline
   Make it clear what this page is about. (“Summer Camp for Kids Who Love Tennis” beats “Welcome to Our Website.”)

2. A clear subheadline
   Back up your headline with a short explanation. Think benefits, not features.

3. An image or video
   Show happy players on court. If you are selling gear, show the product in action. People want to see what they are getting.

4. Benefits and details
   What will they get if they sign up? Be specific.

5. One clear call-to-action
   Your button should stand out and say exactly what to do:

6. No distractions
   Remove the navigation bar. Skip the blog sidebar. Keep them focused.

7. Social proof (if possible)
   Add a testimonial from a happy student or parent. Bonus if you have got a Google rating or local awards.

👉 FREE DOWNLOAD: Tennis Business Landing Page Checklist With Examples

How Tennis Businesses Can Use Landing Pages

If you think landing pages are just for big corporate brands, think again. They are one of the easiest and most effective tools you can use to grow your tennis business—especially if you’re running ads, sending emails, or offering seasonal programs.

Here are a few ways to use them:

• Camp Registrations: Create a dedicated page for each session you offer (like Junior Camp, Adult Clinic Weekends, or High Performance Training Weeks).

• Private Lesson Offers: Promote special packages (e.g. “Buy 4 Lessons, Get 1 Free”) with a focused landing page and email campaign.

• Free Downloads or Lead Magnets: Offer a “Tennis Stretching Guide” or “Top 10 Serve Drills” in exchange for an email address.

• Product Launches: Selling a new tennis ball machine or apparel line? Send traffic to a page just about that one product.

How to Build a Landing Page (Even If You're Not Tech-Savvy)

Good news: you do not need to know how to code. There are plenty of easy-to-use landing page builders like:

• Hubspot

• Unbounce

• Mailchimp (with some limitations)

• WordPress + BeaverBuilder or Elementor

If you are already running your tennis website on a platform like WordPress, chances are you can add a landing page using a plugin or visual builder. And if you work with Resourcely Marketing, we can handle all of it for you—from copywriting to design to strategy.

Pro Tip: Match the Message

If someone sees an ad that says “Get 20% Off Your First Lesson,” your landing page better say the same thing. Nothing kills conversions faster than a mismatch. Consistency is key.

Stop Sending People to Your Homepage

Your homepage is great for curious browsers. Your landing page is for serious action-takers.

If you’re promoting an offer, running a campaign, or collecting leads—you need a landing page. No exceptions.

The best part? Landing pages are trackable. You can see how many people visited, clicked, and converted. That means smarter marketing decisions and better results for your tennis business.

Want Help Creating Landing Pages That Convert?

Let’s make your next campaign actually work. Contact Resourcely Marketing today and we will design a custom landing page that brings you more bookings, more leads, and more revenue:
https://www.resourcelymarketing.com/contact-us