5 Landing Page Mistakes That Are Costing You Tennis Clients

So you finally set up a landing page for your tennis camp, private lesson offer, or new product launch. That is a solid move. But if your landing page is not converting visitors into sign-ups, buyers, or leads, then it is just a pretty digital brochure gathering dust. In this blog post we discuss 5 common landing page mistakes so you can avoid them.

At Resourcely Marketing, we work with tennis clubs, academies, and product businesses every day. And we see the same landing page mistakes pop up again and again.

The good news? They are fixable. And fixing them can instantly boost your sign-ups and sales.

If you are not totally sure what a landing page is, or why it matters, start here: What Is a Landing Page (and Why Every Tennis Business Needs One). Then come back to see if you are making any of these classic mistakes.

Let’s dig in.

Mistake #1: Too Many Options (aka The Menu Bar of Doom)

This is the number one offender we see. A tennis club runs a Google ad for “Summer Tennis Camp Miami,” but the ad sends people to the homepage with a full navigation bar, ten dropdowns, a blog feed, and random news about the adult league results from last fall.

Guess what happens?

They bounce.

A good landing page has one job—get the visitor to take one specific action. Sign up for the camp. Download the guide. Book the lesson.

Every extra link, menu, or button is a chance for someone to get distracted and leave.

Fix it: Remove the main site navigation. Ditch the sidebar. Make your CTA (call to action) button the star of the show.

Mistake #2: Weak or Vague Headlines

Your headline is your first serve. Blow it, and you lose the point.

Too many landing pages say stuff like:

• “Welcome to ABC Tennis Academy”

• “Our Summer Programs Are Back”

Yawn. That tells me nothing about why I should care, sign up, or read more.

Fix it: Write a headline that instantly tells the visitor what they get—and why it matters to them. Use words that match their mindset.

Examples:

• “Summer Tennis Camp for Kids Who Want to Level Up Fast”

• “Your First Tennis Lesson, On Us—Book Now Before Slots Run Out”

• “Serve Stronger in 7 Days: Download Our Free Power Training Guide”

The headline is not the place to play it safe. Be bold and benefit-driven.

Mistake #3: No Real Call to Action

This one hurts to see, because it is such a waste of effort. A coach or club does everything else right—great images, strong headline, even a short video—and then… nothing.

No button. No form. No link. Or worse: a tiny “contact us” link buried in a wall of text.

If you do not tell people what to do, they will not do it. Simple as that.

Fix it: Use one big, clear CTA. And repeat it more than once on the page.

For example:

• “Reserve My Camp Spot Now”

• “Get the Free Training Plan”

• “Book My First Lesson”

And yes, your button needs to actually look like a button. Use a contrasting color, a bold font, and make sure it works on mobile.

Mistake #4: Talking About Yourself Instead of Solving Their Problem

“We have been in business since 1983.”
“Our instructors are highly trained.”
“Our facility has six courts, a pro shop, and free parking.”

Cool story, but your visitor is asking, “What is in this for me?”

Landing pages that focus only on the business instead of the customer do not convert. People do not want a list of features—they want results.

Fix it: Flip the script. Every time you write a sentence about your business, ask: Why does this matter to my customer?

Examples:

• Instead of “We have six courts,” say “No more waiting for court time—our six courts mean more play, less delay.”

• Instead of “Our pros are certified,” say “Our certified coaches help beginners serve with confidence in just one session.”

Make it about them, not you.

Mistake #5: Forgetting Trust Builders (No One Likes Risk)

You might think your offer is a no-brainer. But to your visitor, it is still a decision. And most people will bail if they do not feel confident in you.

Landing pages that skip testimonials, guarantees, or credentials feel risky—even if the offer is solid.

Fix it: Add simple elements that reduce friction and build trust.

• Testimonials from happy players or parents

• Photos or videos of real people using your product or attending your program

• Guarantee or risk reversal (like “100% money-back if you do not love it”)

• Certifications or affiliations (like USTA, USPTA, or local chamber logos)

• A friendly face—use a picture of yourself or your staff to make it human

Trust is what turns browsers into buyers.

Bonus Mistake: Not Matching Your Message

Let’s say you run a Facebook ad that says “Get 25% Off Your First Private Lesson.” The visitor clicks... and lands on a generic page with no mention of the discount.

They are confused. Confused people do not convert.

Fix it: Make sure your landing page mirrors your ad, email, or post—same headline, same offer, same vibe.

It is called message match, and it is one of the biggest conversion boosters out there.

The Bottom Line

Your landing page can be your secret weapon—or a leaky bucket that lets potential clients slip away.

If you are running tennis programs, camps, coaching sessions, or selling products online, you need a landing page that actually converts. Avoid these mistakes and you will already be ahead of 90% of tennis businesses out there.

And if you are not sure where to start, we are here to help.

Need a landing page that does not suck?
We will write it, design it, and optimize it for conversion—so you can focus on coaching, not code.
Contact Resourcely Marketing now.

And if you missed our foundational post on what a landing page is and how it works, make sure to read it here:
What Is a Landing Page (and Why Every Tennis Business Needs One)