Tennis Club Development
5 Fun Winter Holiday Blog Ideas for Tennis Clubs
Are you looking to do more promotion for your tennis club but do not have a budget for marketing? In one of our recent articles, we discussed how to use blogging as an essential aspect of your tennis club’s successful marketing strategy. In this blog post, we will give you four holiday blog ideas to boost your tennis club marketing. 1. Highlight holiday product or service If your tennis club uses blogging as a marketing…
Read MoreCustom Tennis Balls for Improved Brand Recognition
As a tennis professional (and marketer) it is important to find effective ways to promote your tennis club or program brand. Many choose to do branded giveaways at different tennis events (e.g. tournaments, open house, socials). Examples of those branded giveaways may include bags, pens, shirts, stickers, decals, and bracelets with your club’s logo on them. Some of these giveaway items are more useful than others and their life span can vary (how long you…
Read MoreDon’t Care About Instagram? You Should!
Is your tennis club or tennis business on Instagram? If the answer is “No”, you may want to re-evaluate this again! If you operate a business where visuals play a huge role (such as in the case of tennis products and services), you might be missing out on a large audience if you are not on Instagram. According to Instagram’s internal data from June 2018, more than 1 billion Instagram accounts worldwide are active every…
Read MoreWhat is Content Marketing (and Why You Should be Doing it)?
We have already arrived at the conclusion that traditional marketing (such as cold calls, print ads and direct mail) has become less and less effective over the years. That is because customers do not shop the same way as 10 years ago, and therefore, marketing has evolved towards more inbound approach. So what is content marketing and should it be on your radar? “Content marketing is a marketing technique of creating and distributing valuable, relevant…
Read MoreWeb Design 101: Understanding Website Terminology
Website terminology can often feel like a foreign language. If you plan on launching a website for your new business, it is important to know few terms you will frequently hear during your conversation with your web designer. Once you grasp these important definitions, you can communicate more effectively with your web designers and developers, which can lead to cost savings as well as more informed decisions. 1. Domain name A domain name is basically…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
Read MoreTennis Marketing: Responding to a Negative Review by a Customer
Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…
Read MoreSeven Skills You Need To Start an Online Tennis Academy
As an experienced tennis instructor you have spend years teaching on the court and developing programs for your club. You have now decided that it is time to move on to another tennis challenge – creating an online teaching channel or an online tennis academy. There is a bunch of instructors doing this already, however, the number is growing as is the amount of students heading online for tennis instruction or motivation. In today’s blog…
Read MoreTennis Promotional Events: Organizing Your Open House Leads
Holding an open house is not only a great way to get members together but also to attract additional guests who may eventually become members and join one of your tennis programs. It is also a great and effective way to publicize your new tennis club or tennis program by inviting community members, influencers and partners into your place of business. If you are doing sign ups prior the event, you have likely collected a…
Read MoreCan Your Tennis Customers Find You Online?
A strong web presence is key to the success of any modern business, including tennis clubs and organizations, as well as providers of tennis products and services. In fact, it is quite surprising when a business does not have a website these days. Most of the time we hear the following reasons for not having a website: The business is too small and the owner cannot find the time to make one. Business owners do not understand how…
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