Tennis Club Development
Tennis Events: How to Promote Tournaments and Socials
As a marketing consultants and tennis professionals, we often get asked “How do I get more people to come to my tennis events.” Whether you plan on organizing tennis tournament, social, play day or festival, planning and promoting are two crucial steps to getting more attendees to your event. Here are few tips on how to maximize your exposure and build a good crowd for your tennis event. 1. Start promoting to your current clients…
Read MoreHow to Build Your Side Business While Working a 9 to 5 Job
Do you have a full-time job while trying to start or manage a side business? The number of young entrepreneurs starting their own business has been rapidly increasing. And why wouldn’t they? The risk of starting a side business is often minimal – you commit some of your free time, while having your daytime job to fall back on if things do not work out. There is, however, a significant lack of time when it…
Read MoreTips for Seasonal Beginner Offers – Tennis Marketing
In most tennis clubs the student base shifts with seasons. People come and go – whether it is due to work schedule changes, school conflicts or going out of town for vacation. Few weeks prior to the start of a new season is a great time to introduce some new class offers and get those student excited to come back on the tennis court. New season is also a great time to welcome some new faces into…
Read MoreShould Tennis Clubs Outsource Their Marketing?
If you are a tennis club manager, one of your goals is to have your marketing team bring plenty of qualified leads to your sales team. Many companies choose to keep marketing internal and assign those highly specialized marketing tasks to employees. This approach can provide some advantages: You are able to closely monitor all the work. Your employees would likely have more knowledge about your club’s day-to-day business. Sometimes, however, you might notice that internalizing all of your marketing…
Read MoreDesigning Your Customer Experience: What Happens After Class Registration?
Congratulations! You got a bunch of people signed up for your tennis program. Now what do you do next? You can either 1). Have them go through the regular tennis club experience, or 2). Blow their mind off with how you pay attention to the smallest details and make playing tennis at your club the most fun new experience for them! Which of these two options do you think would earn you repeat lessons and committed tennis players? In today’s technologically advanced…
Read MoreSix Common Mistakes Tennis Club Managers Make
Becoming a director of a tennis program can be an exciting time. After years of working in the field, you finally have the power of making a change for the better and grow your tennis program. Now it’s the time to create a plan on how to do that! Through our own work as tennis directors and tennis program managers, we have recognized few things that often get overlooked. So our team put together a list of six common mistakes that tennis managers make, which we hope will…
Read MoreGrow Your Tennis Facility With Social Media
Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club? If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business. If we take a look at the ATP’s Facebook fan page, for example, we’ll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate…
Read More6 Ways To Grow Your Tennis Club Membership
Attracting new prospective members is one extremely important activity that tennis club managers try to keep doing regularly. Without new members a club can go into a stagnation state where it’s always the same people showing at tennis events such as tournaments, socials, ladders and lessons. This can become somewhat boring to current members as they are always playing the same people and are not developing new friendships. Your top players may also start feeling…
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