Online Presence
Are You Targeting the Right Tennis Clients?
To be a successful tennis business, you must have a carefully prepared marketing and business plan. As part of your business plan, you must decide whom you are in fact marketing to (your tennis client target audience) before actually setting up any marketing campaigns. Having a clear understanding of your target audience is crucial to be successful with your marketing and to stay ahead of competitors (other tennis clubs or tennis businesses similar to yours).…
Read More3 Things to Always Include in Your Tennis Blog Content
What do you do when you get ready for a tennis match? You check if you have all your tennis gear in place before stepping on the court. The same principle applies when you write a blog post. You go over a checklist and make sure it has all the essentials in place. If you are blogging for the purpose of promoting a business or as a mean to create an extra income, the following…
Read MoreGrow Your Tennis Club Profits With Video Marketing
The Covid-19 pandemic has certainly changed how we socialize, entertain, and live our lives. It has also affected how we execute our marketing strategies. It has forced us to think outside of the box and learn new skills (including new video marketing skills). One of the leading ways many businesses market their products in this Covid-19 environment is by using their video channels (e.g. YouTube) and by doing live events, such as webinars and webcasts.…
Read MoreIs Your Tennis Club Making These 5 Blogging Mistakes?
Having a business blog can certainly help your tennis club or tennis business build some web presence and gain more website traffic. In this blog article, we will go over some of the common blogging mistakes and show you how blog content can become an essential aspect of a successful marketing strategy. Lack of traffic is one of the most common reasons why many tennis clubs approach our marketing agency for help. So below are…
Read More5 Fun Winter Holiday Blog Ideas for Tennis Clubs
Are you looking to do more promotion for your tennis club but do not have a budget for marketing? In one of our recent articles, we discussed how to use blogging as an essential aspect of your tennis club’s successful marketing strategy. In this blog post, we will give you four holiday blog ideas to boost your tennis club marketing. 1. Highlight holiday product or service If your tennis club uses blogging as a marketing…
Read More6 Steps to Building a Basic Tennis Goods eCommerce Website
Just like in the case of a physical store, a web store requires the same strategic thinking, planning and building in order for it to run successfully. The great news about owning an online store for your tennis goods is that it costs significantly less to start and run than a physical store (no rent, furniture, utilities, permits or cleaning needed). Additionally, it is convenient for you, the seller (since it can be managed remotely,…
Read MoreDon’t Care About Instagram? You Should!
Is your tennis club or tennis business on Instagram? If the answer is “No”, you may want to re-evaluate this again! If you operate a business where visuals play a huge role (such as in the case of tennis products and services), you might be missing out on a large audience if you are not on Instagram. According to Instagram’s internal data from June 2018, more than 1 billion Instagram accounts worldwide are active every…
Read MoreWhat is Content Marketing (and Why You Should be Doing it)?
We have already arrived at the conclusion that traditional marketing (such as cold calls, print ads and direct mail) has become less and less effective over the years. That is because customers do not shop the same way as 10 years ago, and therefore, marketing has evolved towards more inbound approach. So what is content marketing and should it be on your radar? “Content marketing is a marketing technique of creating and distributing valuable, relevant…
Read MoreWeb Design 101: Understanding Website Terminology
Website terminology can often feel like a foreign language. If you plan on launching a website for your new business, it is important to know few terms you will frequently hear during your conversation with your web designer. Once you grasp these important definitions, you can communicate more effectively with your web designers and developers, which can lead to cost savings as well as more informed decisions. 1. Domain name A domain name is basically…
Read MoreTwo Things You Need on Your Website for More Traffic | Tennis Marketing
We frequently visit various tennis websites to familiarize ourselves with our target audience. While doing so we always encounter the “standard” menu tabs and pages such as “About Us” or “Tennis Programs”. While it is important to show off your staff, facilities and to present information on the services you offer (e.g. tennis programs or classes), it is also important that your website is able to acquire new visitors (be searchable) that may eventually turn…
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