Online Presence
Tennis Marketing: Responding to a Negative Review by a Customer
Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…
Read More11 Commonly Used Marketing Terms You Should Know
Have you ever spent some time on the phone with a marketing professional and you get overwhelmed with terminology you do not understand? For those of you that are new to marketing, here are 11 commonly-used terms you should be aware of. 1. Inbound marketing This is a marketing technique where the business draws users in with helpful, relevant content (blogs, updates, videos), rather than going out and generating lead through traditional marketing channels (such…
Read MoreSeven Skills You Need To Start an Online Tennis Academy
As an experienced tennis instructor you have spend years teaching on the court and developing programs for your club. You have now decided that it is time to move on to another tennis challenge – creating an online teaching channel or an online tennis academy. There is a bunch of instructors doing this already, however, the number is growing as is the amount of students heading online for tennis instruction or motivation. In today’s blog…
Read MoreCan Your Tennis Customers Find You Online?
A strong web presence is key to the success of any modern business, including tennis clubs and organizations, as well as providers of tennis products and services. In fact, it is quite surprising when a business does not have a website these days. Most of the time we hear the following reasons for not having a website: The business is too small and the owner cannot find the time to make one. Business owners do not understand how…
Read MoreHow to Choose the Right Social Media Channel for Your Tennis Club
So far we have talked about the importance of social media marketing for your tennis club and some common mistakes businesses make. Now we are going to discuss how to choose where to focus your time and effort as part of your tennis marketing strategy. Social media can be thought as a supplement to your website: It helps you drive traffic (more visits) to your site, and provides an outlet to promote your products, services,…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
Read MoreTennis Events: How to Promote Tournaments and Socials
As a marketing consultants and tennis professionals, we often get asked “How do I get more people to come to my tennis events.” Whether you plan on organizing tennis tournament, social, play day or festival, planning and promoting are two crucial steps to getting more attendees to your event. Here are few tips on how to maximize your exposure and build a good crowd for your tennis event. 1. Start promoting to your current clients…
Read MoreHow to Optimize Your Facebook Business Page
Social media should be part of any business’ marketing plan. Social media allows you to build a good follower base, respond to customer inquiries, and share information about your brand with your audience. With over 1.7 billion users, Facebook Business Page is a great place to find new leads that could turn into customers and build lasting relationships with them. Creating a profile only takes few minutes. Below are few simple instructions on how to get started and optimize your…
Read MoreAre You Selling Tennis Products? You Might Need an eCommerce Website
Business rates, tax, rent, staff salaries and utility bills … the overhead associated with running a physical store can be a tough challenge for business owners, especially for those that are in the startup stage. Therefore, having an online store (e-commerce website) is extremely important in order to reach more customers in an affordable and scalable way. E-commerce is a very common term that is used for any kind of commercial transaction that happens on the internet. It could be a transaction that…
Read MoreGrow Your Tennis Facility With Social Media
Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club? If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business. If we take a look at the ATP’s Facebook fan page, for example, we’ll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate…
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