“You Cannot Be Serious!” Tennis Business Marketing Mistakes Still Happening in 2025

You know the quote—“You cannot be serious!”—John McEnroe screaming at an umpire in disbelief. Honestly, we feel the same every time we see a tennis business still posting blurry flyer scans on Instagram or not even claiming their Google Business Profile. It is not a good marketing move in 2025.

Whether you run a tennis club, coach full-time, manage an academy, or sell tennis gear, outdated marketing is costing you players, customers, and profit. These mistakes are easy to fix, and once you do, you’ll leave competitors in the dust. Let’s serve through the biggest missteps and help you start playing smarter.

1. Still Using Flyer Scans on Instagram

Uploading a wrinkly flyer as a low-res image screams “didn’t bother.” It is time to upgrade your social presence.

What to do instead: Use Canva or Pikzels to create clean, branded visuals. For deeper dives, check out How to Create Stunning Visual Content for Your Tennis Business for pro tips.

2. Ignoring Google Business Profile

Not claiming or updating your GBP is like not answering your phone. Local visibility matters more than ever.

Fix it: Claim your listing, add photos, update services, and encourage reviews. Also, Google-friendly optimization tools like Alli AI can help - see our post How to Use Alli.ai to Supercharge Your Tennis Business Marketing for details.

3. Not Building an Email List

Relying solely on Instagram is like playing without a backup racquet - one misclick and you are out of the game.

Start simple: Use signup tools like Constant Contact, segment your list, and follow our How to Create a Freebie That Grows Your Tennis Business Email List guide to convert clicks into subscribers.

4. No Clear Offer or Pricing Online

“DM for pricing” equals lost leads. Give your audience the transparency they demand.

Fix: Build a pricing page with clear tiers and benefits. To avoid clutter use landing pages (see What Is a Landing Page—and Why Every Tennis Business Needs One).

5. Websites That Look Like 2008

Slow load times, broken mobile layouts, outdated design = “not worth it.”

Upgrade tools: Use ICDSoft for reliable hosting, Looka for branding, and check out our guide 5 Landing Page Mistakes That Are Costing You Tennis Clients to build conversions.

6. Still Not Using Video (at All)

Tennis is a visual sport, so why treat your marketing like a static display?

Shoot this: coach intros, gear demos, client wins. Edit simply with Descript, then follow our How to Create Tennis Content That Scores Big blog for inspiration.

7. Forgetting to Upsell or Retain Players

New clients are great but your real goldmine is repeat business.

Level up: Read How to Increase Revenue Per Player (RPP) at Your Tennis Club and How to Train Your Staff to Spot Upselling Opportunities to capitalize on the audience you already have.

Conclusion & CTA

These mistakes are outdated and costly. But you have got the power to fix them.

At Resourcely Marketing, we won’t sugarcoat. We can help you grow with smarter strategy, sharper tools, and zero fluff.

Ready to serve better? Book a free 15-minute consult or download our Tennis Club Marketing 101 eBook for a no-fluff starter guide tailored to your needs. Learn from our proven guides and see results—fast.