Posts by Resourcely Team
3 Ways to Promote Your Tennis Programs to Existing Club Members
In today’s blog post we will talk about a few ways to promote a tennis program to one specific marketing group – your existing clients. Customer acquisition is more expensive than retaining existing tennis customers. According to data from Forrest Research, it is actually 5 times more expensive than keeping the current customers as clients! Engaging with existing tennis customers is not only cheaper, but it is also easier to promote to them – they…
Read More6 Digital Marketing Tools Every Tennis Professional Needs
If you are a tennis professional who is trying to run a program you need to find ways to automate your tasks in order to be more efficient off the court and make more sales. Below is a list of the best marketing tools for tennis professionals and coaches in our opinion. 1. Google Drive Google Drive is extremely convenient for storing documents, pictures, and sharing them with your colleagues. Certain storage amounts come free…
Read MoreHow to Create Tennis Event Flyer with Canva
In this blog article, we will share a tutorial on how to create a tennis event flyer for your club by using Canva. The reason we like this software is, unlike Photoshop and Indesign, Canva is very user-friendly and beginner-friendly. You do not need to be a graphic designer to put together a flyer or a brochure. Canva offers tons of pre-built templates, which is great because you do not have to start everything from…
Read MoreHow to Sell More Tennis Lessons During the Holiday Season
The holiday season is an important time for both small and large businesses. What that means for your tennis business is (hopefully) an increase in your revenues. Let’s see how we can help you sell more tennis lessons during this holiday season with a few marketing tips from our team. Important dates to consider in your holiday planning Halloween Thanksgiving Black Friday Cyber Monday Christmas/Hanukkah New Year’s Holiday marketing channels to try: Social media Search…
Read MoreWhat Does the 80/20 Rule Mean for Your Tennis Business Marketing
In content marketing or social media marketing, we often hear about the 80/20 rule (not to be confused with Pareto’s Principle rule of customer relationship management). The logic behind this 80/20 content rule says that only 20% of your content should be promotional and talk directly about your tennis business products and services. The other 80% should be non-promotional content that is relevant to your product and services, the type that your audience will enjoy. …
Read MoreReduce Marketing Workload for Your Tennis Business With Fiverr
If you are looking to reduce marketing workload for your tennis business or tennis club, we have a few ideas for you. Fiverr has been a great resource over the years and we have been using it both as a seller and as a buyer. Many people still sell their Fiverr gigs starting at only $5. You might wonder how it is possible to offer services for this cheap. Since many gigs are repetitive tasks,…
Read More5 Ways to Promote Your Tennis Business for Free
You just launched your new tennis business. That’s great, congratulations! To be a successful facility manager, you must find ways to gain visibility and promote your business. So, this means that the work associated with marketing your tennis business has just begun. Many tennis professionals and business owners do not have a big marketing budget, so it is important to get creative. That does not mean it is a lost cause. We have put together…
Read MoreTennis Membership & 6 Reasons Why Players Stop Paying For it
Even though your tennis club members may not tell you why they want to quit your club, I can assure you, there is always at least one reason. People decide to become members because they believe your tennis program will help them achieve their goals. As long as they continue to believe that, they will continue paying their dues. In this blog, we describe a few reasons why people might be quitting their tennis membership.…
Read MoreShould I Hire Someone to Design My Tennis Club Website? Tip for Tennis Coaches
It is essential for any business to have a website. While you can outsource your tennis club website creation to an agency or freelancer, frequently it is also possible to handle this job yourself. There are many web design platforms available that allow you to design your own website. All of those platforms claim that all you need is creativity. But is it really that simple? Below are some of the pros and cons of…
Read MoreShould Your Tennis Club Marketing Change Due to the Pandemic?
Tennis club marketing strategy is much like tennis match strategy – it does not work the same way for every person and it does not work in every situation. The results you get from your marketing campaigns today, good or bad, will not necessarily be the same in six months or a year. For example, we went back and read our original marketing plan from 2015 (the year when Resourcely Marketing started) – those ideas and goals felt so…
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