TipTuesday 🎾 #4: No, You Can’t Outsmart the Algorithm with a Banana Costume

Welcome back to our #TipTuesday series!

Today is April Fools. But this tip is no joke.

In the world of social media, it is easy to get distracted by gimmicks and viral trends. You scroll past a coach doing volleys in a dinosaur costume or a club announcing a “new rooftop clay court” (nice try, Dave). But here is the thing—none of that works long-term unless you are already showing up consistently.

That is right. The real magic? It is not in going viral. It is in being reliable.

Social Media Tip #4: Post Consistently

If you are running a tennis club, coaching program, or promoting a tennis product, this is the single most underrated growth strategy. Consistency.

Forget the banana suit (unless that is your thing—no judgment). You do not need flashy stunts. What you do need is a plan and a steady rhythm.

Here is how to make it happen:

1. Commit to 3–4 Posts Per Week

You do not need to post every day. You just need to stay visible. Three to four posts each week is that sweet spot—enough to keep your business top of mind without burning yourself out.

These posts do not need to be masterpieces. A short clip of a forehand drill, a candid shot of your courts at sunset, a quick tip about serving posture—these all work. The key is to show up.

Pro tip: Batch your content. Film or photograph a few pieces in one go. Then schedule them out using a free tool like Meta Business Suite or Buffer.

2. Pick 2–3 Content Themes and Stick to Them

Think of your themes as your signature plays. You want your followers to recognize your content, not get whiplash from randomness.

Here are a few strong tennis content themes to consider:

• Drills and tips – Quick wins players can try right away.

• Behind the scenes – Show life at your club or academy. Make it human.

• Player highlights – Celebrate your students’ wins and progress.

• Announcements and events – Camps, clinics, tournaments, new gear.

Once you choose your themes, lean into them. Repetition creates familiarity. Familiarity builds trust.

3. Stay in Your Tennis Voice

This is not the place to copy generic marketing posts from random brands. You are in the tennis world—speak to your audience like a tennis insider.

Keep your tone natural. Be helpful, not salesy. And always, always keep the message relevant to your court, your players, your vibe.

If you are funny, be funny. If you are technical, share real tips. The more “you” it feels, the more engagement you will see.

Try This Today:

Schedule your next 3 posts right now.
Do not overthink it. Just post what you would want to see if you were your ideal client.

Need a quick template? Try this:

• 📸 Monday: Behind the scenes photo (players stretching or warming up)

• 🎾 Wednesday: One drill or tip (short video with a caption)

• 📣 Friday: Weekend reminder (open courts, available lesson slots, upcoming event)

That is it. Keep it simple, keep it specific, and keep it coming.