Posts Tagged ‘online presence’
16 Marketing Tips to Gain New Tennis Club Members
As we already discussed in our last blog post, marketing to potential new tennis club members should be different from marketing to existing members. The following suggestions will help you put together a membership marketing strategy for your tennis club or tennis organization and give you some tips on how to make it more successful. Figure out this before you launch any membership marketing campaign Know your audience! Your audience is your target marketing persona…
Read MoreWhat is Content Marketing (and Why You Should be Doing it)?
We have already arrived at the conclusion that traditional marketing (such as cold calls, print ads and direct mail) has become less and less effective over the years. That is because customers do not shop the same way as 10 years ago, and therefore, marketing has evolved towards more inbound approach. So what is content marketing and should it be on your radar? “Content marketing is a marketing technique of creating and distributing valuable, relevant…
Read MoreWeb Design 101: Understanding Website Terminology
Website terminology can often feel like a foreign language. If you plan on launching a website for your new business, it is important to know few terms you will frequently hear during your conversation with your web designer. Once you grasp these important definitions, you can communicate more effectively with your web designers and developers, which can lead to cost savings as well as more informed decisions. 1. Domain name A domain name is basically…
Read MoreTennis Marketing: Responding to a Negative Review by a Customer
Do you read online reviews for businesses? We certainly do! With sites such as Yelp, TripAdvisor, and Facebook, it has never been easier to find online customer reviews for businesses. According to a survey by Bright Local, 86% of consumers read online reviews of local businesses. Compared to the previous year, substantially more consumers searched daily, weekly and monthly for local businesses this year. Since all businesses make mistakes, that can sometimes result in a…
Read MoreWho Should be The Person in Charge for Your Social Media
Hiring new or dedicating an existing employee to manage your social media was almost unheard of a decade ago. In the present day, however, businesses spend many hours per day on social media management and have dedicated budget for it. This is in order to ensure they send a clear and consistent message about their own brand to the existing and potential customers who visit their social media pages. Does social media REALLY deserve to have…
Read MoreHow to Turn Twitter Into a New Tennis Club Asset
Celebrities, businesses, tennis professionals, and tennis fans are all active on Twitter these days. Many of them check their Twitter account first thing in the morning to get the latest news and updates. It is the one social media platform that allows you to receive up-to-date information from around the world instantly. So how do you turn twitter into a tennis club asset? Of course, anyone can tweet, but it takes skill and practice to…
Read MoreUnderstanding the Importance of Web Analytics for Your Website
Have you ever wondered how many people actually read that blog you spent hours and hours writing? Do you want to know how people get to your website, how long do they spend on each page, or why they left your blog? Web analytics is how you do it! The performance of a website must be measured no matter the industry or market. Understanding what your audience is looking for and then designing your content…
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