Online Presence
How to Sell More Tennis Lessons During the Holiday Season
The holiday season is an important time for both small and large businesses. What that means for your tennis business is (hopefully) an increase in your revenues. Let’s see how we can help you sell more tennis lessons during this holiday season with a few marketing tips from our team. Important dates to consider in your holiday planning Halloween Thanksgiving Black Friday Cyber Monday Christmas/Hanukkah New Year’s Holiday marketing channels to try: Social media Search…
Read MoreWhat Does the 80/20 Rule Mean for Your Tennis Business Marketing
In content marketing or social media marketing, we often hear about the 80/20 rule (not to be confused with Pareto’s Principle rule of customer relationship management). The logic behind this 80/20 content rule says that only 20% of your content should be promotional and talk directly about your tennis business products and services. The other 80% should be non-promotional content that is relevant to your product and services, the type that your audience will enjoy. …
Read More5 Ways to Promote Your Tennis Business for Free
You just launched your new tennis business. That’s great, congratulations! To be a successful facility manager, you must find ways to gain visibility and promote your business. So, this means that the work associated with marketing your tennis business has just begun. Many tennis professionals and business owners do not have a big marketing budget, so it is important to get creative. That does not mean it is a lost cause. We have put together…
Read MoreShould I Hire Someone to Design My Tennis Club Website? Tip for Tennis Coaches
It is essential for any business to have a website. While you can outsource your tennis club website creation to an agency or freelancer, frequently it is also possible to handle this job yourself. There are many web design platforms available that allow you to design your own website. All of those platforms claim that all you need is creativity. But is it really that simple? Below are some of the pros and cons of…
Read MoreShould Your Tennis Club Marketing Change Due to the Pandemic?
Tennis club marketing strategy is much like tennis match strategy – it does not work the same way for every person and it does not work in every situation. The results you get from your marketing campaigns today, good or bad, will not necessarily be the same in six months or a year. For example, we went back and read our original marketing plan from 2015 (the year when Resourcely Marketing started) – those ideas and goals felt so…
Read More6 Tips for an Effective Tennis Club Marketing on Social Media
It is a no-brainer that investing in social media marketing can help your tennis club to secure more clients, increase your sales, and help with brand awareness. However, many businesses are not sure whether it is needed or what the right channel for their tennis club marketing is. It is true that if, for example, you are targeting an older demographic of the market, posting on social media channels such as Instagram might be a…
Read MoreHow to Make Tennis Club Marketing Effective in 2021?
Are tennis players able to find you online? Whether it is a tennis club with multiple programs or a coach doing only a few lessons per week, growing a tennis business is always challenging. As a passionate tennis coach, the determination to get more players can drive you crazy. So how can we effectively do tennis club marketing? With the Covid-19 pandemic and fewer people attending events, traditional business marketing is long gone. In 2021…
Read MoreGrow a Tennis Club Membership Now With These Ideas
You can be an award-winning tennis coach and build the best tennis program in the country, but if you cannot get players on the court and enough participation, it is all a waste of time and money. One of every tennis coach’s goals should be to consistently attract new members and tennis students to your tennis club or tennis academy as well as nurturing the ones that are already part of your programs. But how…
Read MoreAre You Targeting the Right Tennis Clients?
To be a successful tennis business, you must have a carefully prepared marketing and business plan. As part of your business plan, you must decide whom you are in fact marketing to (your tennis client target audience) before actually setting up any marketing campaigns. Having a clear understanding of your target audience is crucial to be successful with your marketing and to stay ahead of competitors (other tennis clubs or tennis businesses similar to yours).…
Read More3 Things to Always Include in Your Tennis Blog Content
What do you do when you get ready for a tennis match? You check if you have all your tennis gear in place before stepping on the court. The same principle applies when you write a blog post. You go over a checklist and make sure it has all the essentials in place. If you are blogging for the purpose of promoting a business or as a mean to create an extra income, the following…
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