What Exactly is a Marketing Email?

marketing email

You have probably heard of email marketing repeatedly all over internet, social networks, TV and print media. Email is an extremely valuable tool in your marketing strategy. It is an easy way of communicating with current and potential customers and targeting specific demographics. It is also cost-effective and environmentally friendly. However, many companies exploit this marketing channel and they turn into what we call spammers – people that send promotional (marketing) emails to any email address they get their…

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Designing Your Customer Experience: What Happens After Class Registration?

tennis club

Congratulations! You got a bunch of people signed up for your tennis program. Now what do you do next? You can either 1). Have them go through the regular tennis club experience, or 2). Blow their mind off with how you pay attention to the smallest details and make playing tennis at your club the most fun new experience for them! Which of these two options do you think would earn you repeat lessons and committed tennis players? In today’s technologically advanced…

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Grow Your Tennis Facility With Social Media

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Are you currently using Facebook, Twitter, You Tube, Instagram, or LinkedIn for your tennis club? If you are not, you you are missing a great opportunity to create a lasting impression on your customers, drive more traffic to your website and grow your business. If we take a look at the ATP’s Facebook fan page, for example, we’ll notice that it has over 3 million fans! It is pretty clear why: tennis fans are passionate…

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