So you finally set up a landing page for your tennis camp, private lesson offer, or new product launch. That is a solid move. But if your landing page is not converting visitors into sign-ups, buyers, or leads, then it is just a pretty digital brochure gathering dust. In this blog post we discuss 5 common landing page mistakes so you can avoid them. At Resourcely Marketing, we work with tennis clubs, academies, and product…

When it comes to growing your tennis business online-whether you are running a tennis club, coaching academy, or selling tennis gear-your website is your virtual front door. But if you want more sign-ups, more bookings, or more product sales, sending people to your homepage is like handing them a racket and walking away. You need something more focused. More intentional. That is where a landing page comes in. So, what is a landing page-and why…

When it comes to growing revenue at a tennis club, the usual instinct is to chase new members. And yes, bringing in fresh faces matters. But if you are only focused on new sign-ups, you are missing a major opportunity. Smart clubs know the real gold is in increasing Revenue Per Player (RPP)-the amount each client spends over time. And that means focusing just as much (if not more) on your existing clients as you…

Welcome back to our #TipTuesday series! Today is April Fools. But this tip is no joke. In the world of social media, it is easy to get distracted by gimmicks and viral trends. You scroll past a coach doing volleys in a dinosaur costume or a club announcing a “new rooftop clay court” (nice try, Dave). But here is the thing-none of that works long-term unless you are already showing up consistently. That is right.…

If you run a tennis business-whether it is a club, academy, coaching service, or you sell tennis-related products-you are likely wondering where to spend your marketing time. Instagram and TikTok get all the buzz. Facebook groups feel familiar. And then there is Pinterest, quietly sitting there, doing its own thing. But here is the kicker-Pinterest is not just a social media platform. It is a powerful visual search engine. And yes, it might just be…