How to Make Tennis Cool for the Next Generation

How to Make Tennis Cool for the Next Generation

Imagine a young boy standing at the edge of a tennis court. He holds a racket that feels awkward in his hands, stolen from his dad’s garage, and glances nervously at the net ahead. Across from him, his coach yells, “Backhand!” But the young boy is already distracted by the ding of a notification on his smartwatch. His mind wanders to the soccer game he skipped or the gaming console waiting for him at home.…

Read More