Do you have a full-time job while trying to start or manage a side business? The number of young entrepreneurs starting their own business has been rapidly increasing. And why wouldn’t they? The risk of starting a side business is often minimal – you commit some of your free time, while having your daytime job to fall back on if things do not work out. There is, however, a significant lack of time when it…

In most tennis clubs the student base shifts with seasons. People come and go – whether it is due to work schedule changes, school conflicts or going out of town for vacation. Few weeks prior to the start of a new season is a great time to introduce some new class offers and get those student excited to come back on the tennis court. New season is also a great time to welcome some new faces into…

Social media should be part of any business’ marketing plan. Social media allows you to build a good follower base, respond to customer inquiries, and share information about your brand with your audience. With over 1.7 billion users, Facebook Business Page is a great place to find new leads that could turn into customers and build lasting relationships with them. Creating a profile only takes few minutes. Below are few simple instructions on how to get started and optimize your…

Business rates, tax, rent, staff salaries and utility bills … the overhead associated with running a physical store can be a tough challenge for business owners, especially for those that are in the startup stage. Therefore, having an online store (e-commerce website) is extremely important in order to reach more customers in an affordable and scalable way. E-commerce is a very common term that is used for any kind of commercial transaction that happens on the internet. It could be a transaction that…

If you are a tennis club manager, one of your goals is to have your marketing team bring plenty of qualified leads to your sales team. Many companies choose to keep marketing internal and assign those highly specialized marketing tasks to employees. This approach can provide some advantages: You are able to closely monitor all the work. Your employees would likely have more knowledge about your club’s day-to-day business. Sometimes, however, you might notice that internalizing all of your marketing…